A Quote by Alex Gibney
I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
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Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
We saw — we conducted the experiment. I mean, it’s been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we’re gonna see Apple without Steve Jobs.
We saw - we conducted the experiment. I mean, it's been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we're gonna see Apple without Steve Jobs.
I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs.
I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.
Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.
When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.
Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.
Everything is always coming from something else. Even if you create something, it has to be inspired by something else. If you think of Apple and Steve Jobs, he had to be inspired by something that launched the ideas in his head.
The Steve Jobs who founded Apple as an anarchic company promoting the message of freedom, whose first projects with Stephen Wozniak were pirate boxes and computers with open schematics, would be taken aback by the future that Apple is forging. Today there is no tech company that looks more like the Big Brother from Apple’s iconic 1984 commercial than Apple itself, a testament to how quickly power can corrupt.
I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
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