A Quote by Andrew Dominik
I like test screenings. I like to see a movie with an audience of strangers. I think it tells you a lot.
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I'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
When you write something, at first you might feel very defensive and protective of every single thing, but after a while, you just see what works and what doesn't. Sometimes you do test screenings, and an audience tells you that, or sometimes you eventually just go, 'Let's cut the joke out.'
It's basically how I choose movie roles. Would I like to see this movie? Is this movie important? Why would I do this? And Headhunters is a movie that I would like to see in the cinema. And when it's sold to 50 countries or whatever, for me it's a great deal. I make movies for an audience so if that audience grows, I feel really honoured and thankful for it.
I think test screenings with an audience are useful because they have no dog in the fight, they just say how they feel.
With 'Good Will Hunting,' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience, you can really blow test screenings by conducting them in the wrong way.
I never liked the extended cut personally because I like...we spend a lot of time figuring out our final cut. We test and test and test it, whatnot. Having said that, there's one sequence we're adding back into the movie for the extended cut that is pretty amazing that I think people are going to love.
The Weinsteins believe in test screenings. I don't. I don't think good films are made that way. Call me crazy, but I'd like to think you need a singular vision to make good art.
We couldn't afford test screenings. This is a relatively low-budget movie [Don Jon]. But what we did have was the festival circuit.
I am sure every movie I've made, even as an actor, had multiple test screenings. And I am sure there have been horrible things written about me. But I never have to see them!
We're all so jaded. We've seen so many movies. We know what's going to happen in every single movie. I mean, there are some movies where I'm like why do I even need to keep watching? And so, if you can make a movie in which you're completely surprising the audience left and right, and left and right, then you've won. If a jaded film critic or reporter or an audience is like, "I didn't see that one coming," that to me is like a victory.
There's no doubt that 'Lion' is an audience pleaser. I mean, I went to a lot of research screenings all over, in London and America and Australia, and the results were ridiculous, and the crowds were... they just loved the movie, so for me, my job is done.
A key part of the process for me is having screenings: not official test screenings, just gatherings of people, some I know and some I don't. We ask what is working and what isn't. So it's not as if I'm shutting out input.
When you see Robert Englund in a movie, you think he is the bad guy, but if I'm not the bad guy, and I'm supposed to just kind of fool the audience, it makes it a lot easier for whichever actor is the bad guy. So I find myself doing a lot of those, I think they're called red herring characters, faking out the audience.
Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.
I don't see a lot, but I think what the movie studios know and what they always know but they kind of ignore, which is that a there's an audience for movies like 'Get Out,' and 'Hidden Figures,' and to some extent 'Moonlight,' which made a lot less money than 'Hidden Figures' did.
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