From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.
When you improve your product so it does the customer's job better, then you gain market share.
If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify it.
If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
With Windows 8, Microsoft is trying to gain market share in what has been dominated by the iPad-type device. But a lot of those users are frustrated. They can't type. They can't create documents.
We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop.
When a market isn't in transition, gaining market share is hard - you're fighting to take one or two points of share from competitors.
If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.
Store windows are like landing pages on the website.
A store is just a collection of content. The Steam store is this very safe, boring entertainment experience. Nobody says, 'I'm going to play the Steam store now.'
If we have 99% [market] share of Ford Company, the question to us is 'How do we improve the customer satisfaction in order to get that additional 1% share?
When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.
I like my social media space to be somewhere very positive... I like to just be able to just share any images they see, or a piece of art or an item of clothing, and get to share that with the world.
What teens share online is dwarfed by what they consume. Pre-Internet, you had to hoof it to the grocery store to find a magazine with celebrity bodies - or at least filch your mother's copy from the bathroom. Now the pictures are as endless as they are available.
It was fairly obvious to anyone who studied the situation that China was dumping bedroom furniture in the U.S. to the detriment of our American workers and manufacturers to gain market access and share.
Experience is the main reason why we're here, I think, in the world to gain experience and from our experience we gain knowledge. Oh, I think so, anyway. Knowledge and if we get any knowledge then we gain liberation.
Ibotta represents the future of how mobile technology will be used to drive both in-store and online sales. Not only does Ibotta allow retailers to drive sales directly in store, but it also allows them to see what type of media engagement has the largest effect on resulting customer purchases.