A Quote by Angela Ahrendts

To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand. — © Angela Ahrendts
To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.
For any CEO that is skeptical at all: you have to create a social enterprise today!
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Today we are in a situation in which the free movement of people can have enormous, monumental dimensions, and I don't think that any country in Western Europe or in America can any longer adopt the idea of totally free movement of people. I t would simply overwhelm their social facilities, their societies and create migratory dynamics on the scales of tens and tens of millions of people. That simply is not practical.
We're at that kind of moment where we really have to understand that everyone is totally connected and everyone is important.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
I try to create an image to suit my music. These days, you have to create your own personal brand as an artist. It's not about just putting music out any more unfortunately.
As a young entrepreneur starting an enterprise company, be prepared for the fact that you'll need to get involved in enterprise sales. Everyone wants to speak to the founder, and this is also how you'll get feedback on your product. It's worth bringing in early somebody with enterprise sales experience.
Once everyone is connected to everyone and everything else, nothing matters anymore. If everyone in the world is your Facebook friend, then why have any Facebook friends at all? We're back where we started. The ultimate complexity is just another entropy.
In this age of social media, everyone is connected to everyone else.
Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
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