A Quote by Angela Ahrendts
At Apple, we believe that people with passion can change the world.
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We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.
We believe people with Passion CAN change the World for the Better." -Steve Jobs
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least 10 references to what Steve Jobs has done, and Apple's done, in that my editor said it's too much. But Apple is a passionate company.
Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.
With its imagination and large sales, Apple has become the world's most valuable IT company. However people are starting to have doubts regarding Apple's silence on heavy metal pollution problems.
Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
So many people are working in industries that don't inspire them, to pay the bills and survive. In an ideal world, everyone would get paid to work within their passion and expand in their talents. If you have a skill, a passion, and a love for creating change, the best way to support us is to co-create with us.
Dare to change the world. There is nothing quixotic or romantic in wanting to change the world. It is possible. It is the age-old vocation of all humanity. I can't think of a better life than one dedicated to passion, to dreams, to the stubbornness that defies chaos and disillusionment.
By declaring yourself a leader, you're taking initiative and moving into a role of influence in a lively and vital network that's changing the world. We're changing the world, first by changing ourselves and then by touching the world as changed beings. We believe the change in us catalyzes change in others. So in changing the world, we're choosing to be the change we wish to see in the world. By taking on this leadership role, you are choosing to be the change too.
Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.
Change marriage and you change the world. Convince people that government, not God, lays down the rules for marriage, and they will believe more strongly that they determine right and wrong, that not even the world's rulers are subject to a higher authority.
It only takes one person to mobilize a community and inspire change. Even if you don't feel like you have it in you, it's in you. You have to believe in yourself. People will see your vision and passion and follow you.
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