A Quote by Angela Ahrendts
The purer our message, the more compelling it is to consumers.
Quote Topics
Quote Author
Related Quotes
There's just no more compelling a story, no more compelling an issue, no more compelling a locus of human suffering than Sudan.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.
It is only by expressing all that is inside that purer and purer streams come.
The people who benefit from this state of affairs have been at pains to convince us that the agricultural practices and policies that have almost annihilated the farming population have greatly benefited the population of food consumers. But more and more consumers are now becoming aware that our supposed abundance of cheap and healthful food is to a considerable extent illusory.
At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company.
We owe it to consumers to treat their dollars with respect and to double- and triple-check our assumptions about complex marketplaces rather than getting locked into a regulatory tunnel vision that will ultimately leave consumers with fewer, more expensive choices.
The message coming out of Washington, especially from our leftist politicians and the news media, is that we solve our budget problems by raising taxes on the rich. If Americans were more informed, such a message would be insulting to our intelligence. There are not enough rich people to satisfy Congress' appetite.
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.
It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
We must be willing to be completely ordinary people, which means accepting ourselves as we are without trying to become greater, purer, more spiritual, more insightful. If we can accept our imperfections as they are, quite ordinarily, then we can use them as part of the path. But if we try to get rid of our imperfections, then they will be enemies, obstacles on the road to our ‘self-improvement’.
I am quite above physical death and believe it to be only the birth throes for a much purer life in a much purer draping.
Pain - physical, emotional and spiritual pain - is more than just a condition that needs to be silenced, numbed or "fixed." Pain in all its forms is also a message, a kind of distress signal to our hearts and minds. There are times when it's really important to tune into that message and just listen to it. When we don't listen, our understanding of the world gets more and more distorted, and we become capable of doing things we very often regret.
We consumers have to send a message every day of what we want and what we don't.
Related Authors
Anita Roddick Quotes
English
Businesswoman
Barbara Corcoran Quotes
American
Businesswoman
Carly Fiorina Quotes
American
Businesswoman
Chanda Kochhar Quotes
Indian
Businesswoman
Iris Apfel Quotes
American
Businesswoman
Ivanka Trump Quotes
American
Businesswoman
Jacqueline Novogratz Quotes
American
Businesswoman
Kellyanne Conway Quotes
American
Businesswoman
Marissa Mayer Quotes
American
Businesswoman
Mary Kay Ash Quotes
American
Businesswoman
Nancy Dubuc Quotes
American
Businesswoman
Rosabeth Moss Kanter Quotes
American
Businesswoman
Sallie Krawcheck Quotes
American
Businesswoman
Sheryl Sandberg Quotes
American
Businesswoman
Sophia Amoruso Quotes
American
Businesswoman
Whitney Wolfe Herd Quotes
American
Businesswoman