A Quote by Anita Roddick

By creating conversation, we let our customers spread our message by word of mouth.

Anita Roddick

Quote Topics

Conversation Creating Customers Message Mouth Our Spread Word Word Of Mouth

Quote Author

Anita Roddick
English - Businesswoman
October 23, 1942 - September 10, 2007

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Tony Hsieh

Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.

Bill Capodagli

If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.

Norman Pearlstine

Reliable and competitively priced electricity is fundamental to growing our economy and creating jobs. Our customers expect nothing less.

Lynn Good

When we first started Marquis Jet back in 2001, one of our first goals was to try to break into the Hollywood marketplace. We thought it was a good way to help build brand credibility and attract new customers by word of mouth.

Jesse Itzler

Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.

M. J. Rose

I believe that around us there is only one word on all sides, one immense word which reveals our solitude and extinguishes our radiance: Nothing! I believe that that word does not point to our insignificance or our unhappiness, but on the contrary to our fulfillment and our divinity, since everything is in ourselves.

Henri Barbusse

When we are young we think our troubles a mighty business - that the world is spread out expressly as a stage for the particular drama of our lives and that we have a right to rant and foam at the mouth if we are crossed. I have done enough of that in my time.

George Eliot

Our view is that younger customers love our digital offering, our mobile banking applications and so on. Older customers expect relationship managers and want much more personal attention in terms of their needs.

Uday Kotak

Dick Clark's 'American Bandstand' spread the gospel of American pop music and teenage style that transcended the regional boundaries of our country and united a youth culture that eventually spread its message throughout the entire world.

John Oates

[The imagination] . . . inspires an audacious mental habit. We are as elastic as the gas of gunpowder, and . . . a word dropped in conversation, sets free our fancy, and instantly our heads are bathed with galaxies, and our feet tread the floor of the Pit.

Marsilio Ficino

At my company, we have 300 employees spread across offices all over the world, and I send them all a voicemail each morning with a message from me about why our work is important and a reminder about one of our values. I call myself our company's 'chief spiritual officer.'

Ken Blanchard

Our challenge is to not look away, but rather to transform the field; to create a new political conversation, our own conversation, out of which we can speak our truth in our own way.

Marianne Williamson

The business cannot ignore what customers are saying when the message is clear: We're not on our game.

Steve Easterbrook

Our assimilation efforts are based on building long-term relationships and value with our customers, and the success of these efforts is measured partly by our ability to stimulate customers to make a second purchase within 90 days.