A Quote by Anita Roddick
I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
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I'm not a huge risk taker. I think that, for me, I take certain kinds of risks, but if you look at me, you wouldn't say I was a big risk taker. I'm not going to jump out of an airplane and parachute and things like that. That's not really me.
A life lesson for me is, how do you muster the courage to take on a new risk? Whether it's starting up a business or taking on a new project or expedition. I think the risks that we take are all relative to the risk-taker.
You can be entrepreneurial even if you don’t want to be in business. You can be a social entrepreneur focused on the not-for-profit sector. You can be an agriculture entrepreneur if you want to change how people think about farming. You can be a policy entrepreneur if you want to go into government. The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.
We're in the business not so much of being contrarians deliberately, but rather we like to take perceived risk instead of actual risk. And what I mean by that is that you get paid for taking a risk that people think is risky, you particularly don't get paid for taking actual risk.
Lawyers can't tell you you can't do something. They can warn you about risks, and in extreme cases tell you that something is such a bad idea you'll need to get someone other than them to do it but the judgment call of whether the risk is worth it is the entrepreneur's.
I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
I'm not a risk-taker; that's probably why I write - because when you're easily bored, but you don't like taking risks, you end up doing it all in your head.
"Why is the creative entrepreneur the riskiest type to be?" I asked. "Because being creative means you are often a pioneer. It is easy to copy a successful and proven product. It is also less risky. If you learn to innovate, create, or invent your way to success, you are an entrepreneur creating new value rather than an entrepreneur who wins by copying."
I always think it's silly when people talk about works of culture taking risks. Because there's not any risk involved.
So many people condemn me for risk taking, but I find it sort of hypocritical because everybody takes risks. Even the absence of activity could be viewed as a risk. If you sit on the sofa for your entire life, you're running a higher risk of getting heart disease and cancer.
To laugh is to risk appearing a fool. To weep is to risk appearing sentimental. To reach out to another is to risk involvement. To expose feelings is to risk exposing your true self. To place your ideas and dreams before a crowd is to risk their loss. To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure. But risks must be taken, because the greatest hazard in life is to risk nothing.
I think, as e-commerce grows as a category, most e-commerce companies are focused on women because they are the decision makers and the consumers. When you think of e-commerce, and fashion is a big part of that, women are much more in tune with what other women are looking for online.
Being an entrepreneur means the ability to think out of the box by putting away our fear of any risk, including financial.
Risks I think are the thing that make life important and everything that you and I do is risk vs. benefit. Is there a risk to sending your kid out? Absolutely. Is there a benefit? It exceeds the risk.
I think the development of the venture capital system has been an example of something which is a successful improvement in risk-bearing. It doesn't exactly remove the risks at the beginning, but at least creates greater rewards at a slightly later stage and therefore encourages, say, small companies to engage in technologically risky enterprises.
When people hear the phrase 'risk-taker', two images come to mind. One is the negative idea of someone who's reckless and unpredictable, sometimes succeeding and at other times crashing out. The other is a more positive view of a fearless innovator who takes risks when others nervously stand back.
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