A Quote by Anita Roddick
People don't want simply to buy the product, they want to have sympathy with the company too.
Related Quotes
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
When I started my company in the U.S. I was always told by my mentors, 'If you want to start a tech company, you need a technical co-founder,' because outsourcing just doesn't work. It is too slow, it is too expensive, and the product is going to change a lot.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
I don't believe consumers want to see fuller-figured girls in ads. Because if they did they would refuse to buy the things they are seeing, and want to buy a different product. If people really want to see a change, they have to speak up on a daily basis to see that change. And I think that models who are suffering from an eating disorder, it is as sad to look at them as the person who is suffering from obesity or who is smoking outside their office or person who is drinking too much at the bar - everybody is suffering from something pretty much.
Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
I'm not changing any of my opinions or what I'm saying about a product in a video based on my relationship with the company... When they release a product, my job is to be honest and deliver what people want to see and what people need to hear.
People don't want to be understood - I mean not completely. It's too destructive. Then they haven't anything left. They don't want complete sympathy or complete understanding. They want to be treated carelessly and taken for granted lots of times.
Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
It's unrealistic to think you can only have one good product. People are not that poor. They can buy what they want.
If I buy a luxury gift for someone I love, it's got to be perfect. The product has to be in perfect condition from the company. If I'm going to buy a luxury watch or luxury car or clothing for someone I love, it's got to be perfect, and they've got to handle it perfectly. They have to pack it perfectly. I want the people that I love to have that great experience, because you're paying so much, you should have it perfect.
Sell the benefit, not your company or the product. People buy results, not features.
I don't want to be entertained. I don't want visuals or musicals. I don't want a vacation. I don't want to quit. I don't want sympathy. The cry of my heart is 'Just Give Me Jesus.'
I just start with a pencil and paper. I don't want something too trendy, too fashion-forward. I don't want to make something I consider a regular person couldn't wear with blue jeans. But I don't want to make something that other people make, either - like a skinny black suit in a shiny material that you can buy anywhere.
If the company depends entirely on you - your creativity, ingenuity, inspiration, salesmanship or charisma - nobody will want to buy it. The risk and the dependency are too great.
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