A Quote by Anita Roddick
The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Related Quotes
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
When we were younger and first starting out in Australia, we found that we sold more records by word of mouth because we were playing the bars, clubs, and small places and building a following. And as we got bigger, we still relied a lot on word of mouth.
You cannot force spiritual things. A testimony is not thrust upon you; it grows. And a testimony is a testimony, and it should be respected, whether it is small or large. We become taller in our testimony like we grow in physical stature and hardly know it is happening, because it comes by growth.
I think the wall is stupid; it's a waste of the taxpayer's money. We need the money for job growth, infrastructure, 100 other things... it sends a bad message.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
What we call 'economic growth' is in fact a growth in waste and a decline in the health of natural habitat
Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.
I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.
There are times when the welfare system may appear as an impediment to growth. Yet the drive for growth should always bear in mind the fact that people also need security
Parents should be vigilant and spiritually attentive to spontaneously occurring opportunities to bear testimony to their children. Such occasions need not be programmed, scheduled, or scripted. In fact, the less regimented such testimony sharing is, the greater the likelihood for edification and lasting impact.
Shop smarter and shop less. But please don't let that dissuade you from engaging in campaigns to make real lasting change.
Of all the wastes of human ignorance perhaps the most extravagant and costly to human growth has been the waste of the distinctive powers of womanhood after the child-bearing age.
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