A Quote by Antoine Fuqua
The world we live in is like a Benetton ad. It's changed, and we have to appeal to a broader audience. You want younger kids of every race to be able to see themselves in the movie.
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I really want younger audience members to see kids in their early 20's playing Frank's music and to be inspired to take things to a higher level themselves.
To make a movie, and we can call it a movie or we can call it a piece of art, to make a movie that has that much mass appeal what it is? What is it that makes kids in China want to see that movie [ 'Avatar'] and makes my dad want to see that movie.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
Our audience is young and vibrant; we retain our previous following; we are three generations into it. Unlike other bands that are very demographically specific, who they appeal to and who their fans are, we're the antithesis of that. If you see your younger brother or a parent of yours or a neighbor at most rock concerts, that's not cool but with us and kids, it's a tribal gathering. Whether it's kids or neighbors - they're all part of a secret society.
How do you do something where you're able to be specific and edgy enough to compete with what the cable networks are doing and, at the same time, appeal to a broader audience? That's the line that everyone in network television is trying to tread.
I believe that DVD is that which gives some hope to retaining some content in movies that will appeal to an older audience or the more sophisticated audience or the audience that doesn't need or desire to see a movie on a Friday night.
It's basically how I choose movie roles. Would I like to see this movie? Is this movie important? Why would I do this? And Headhunters is a movie that I would like to see in the cinema. And when it's sold to 50 countries or whatever, for me it's a great deal. I make movies for an audience so if that audience grows, I feel really honoured and thankful for it.
The broader your audience, the more people you have to appeal to.
If you made a movie that no man in the world went near, but every woman in the world went to, you'd have the highest grossing movie of all time. You'd make trillions of dollars. But I don't want to make movies that are just for the ladies. I don't want to ghettoize any audience that way.
I want to use film to tell stories that need to be told to spark discussions that will lead to change. I really want to see a change in the mindset of youth, how they see themselves and how they value life. Young audiences will be able to see themselves in this film and older audiences will gain an understanding of what their kids are dealing with on a daily basis. Kids discuss what they see on TV, social media, film so I want to create content that they will discuss and will change the way they think.
I want every kid to go to college and be like a normal student. I want them to be able to go to a movie, go to a concert. I want them to be able to have that opportunity. But if you're paying kids, are you going to pay a lineman less than you're paying a quarterback? I don't know how to explain that stuff.
I think every theater in America wants a younger audience... and you can't just hope to have a younger audience, you have to program things that audience is going to connect with.
Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.
I wouldn't recommend young kids see 'Speedway Junkie.' It's definitely an age-appropriate movie - dark and realistic and edgy. If young kids want to see me, go see the Christmas movie.
I think burnout is a big thing. If I could do it over again, I'd probably do it the same way, playing other sports when I'm younger. I see a lot of parents really push their younger kids really hard, and you want to see your kids do stuff, but there's a point where they really should have fun at that age.
It's a mistake to just go make a movie where the whole thing is talking down to the kids like, "Ok, we gotta bring the IQ of this movie down because it's a kids movie" You don't have to do that, kids can laugh and parents can laugh at different parts and that's fun, and you see that with all of the great kids movies.
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