A Quote by Aslaug Magnusdottir

A brand can have huge hype but still only be a tiny business. — © Aslaug Magnusdottir
A brand can have huge hype but still only be a tiny business.
If you hype something and it succeeds, you're a genius - it wasn't a hype. If you hype it and it fails, then it was just a hype.
Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.
Silicon Valley has a lot of noise, a lot of hype. People are very excited about all of the Facebook stuff, Facebook applications. It's just been a huge hype over the last year when actually... there isn't really that much value.
I move forward in my life every day, even if it's only a tiny step, because I know that great things are accomplished with tiny moves, but nothing is accomplished by standing still
It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.
I would encourage someone to go to Brazil and try to do business there. BRIC countries get a lot of hype, but business there is brutal.
We still talk in terms of conquest. We still haven't become mature enough to think of ourselves as only a tiny part of a vast and incredible universe.
I can say with confidence that I never bought into the hype, and I made sure that the people around me didn't buy into the hype, and I did not surround myself with people who fed me the hype. And I'm glad of that as well.
I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
Deutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do is get the iPhone, buy some spectrum, consolidate the industry, reinvigorate the brand, and take this company public.
Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.
There are millions of business ideas out there but only a tiny percentage of businesses succeed.
The only reason why I'm on Twitter is because Dixie Carter made me. I'll go on Twitter every now and again and just say some things. Normally, it's just to hype wrestling and to hype what's coming on TV and whatnot.
It's helpful to be prepared to celebrate the tiny things that you can do, where you meet the world and you negotiate an outcome that's quite tiny. But you can still make it feel remarkable.
Ego & Hype have no place in business.
I don't think of myself as a brand, simply a designer. A fashion designer who is married to an artist and together we have woven a body of worth through the years - with hopefully a recognizable signature. I look forward to one day becoming a brand... But that takes a business structure with brilliant business people to run it. I do look forward to that chapter in our life.
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