A Quote by Aslaug Magnusdottir
There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.
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There are many designers who have much greater talent as a designer than I do, but they may not have my drive, they may not work as hard, they may not have the focus, the desire... You have to have a talent because, at the end of the day, if the pants you design don't make someone's butt look great, they're not going to buy them.
What is beautiful for you may not be beautiful to someone else. Or whatever is beautiful here may not be beautiful there and what is sometimes beautiful today is not necessarily beautiful tomorrow. Perhaps this is the story of fashion and what makes it move forward, the fact that there is no decision whatsoever with what’s wrong.
It's great to design a beautiful, modern, sleek home like you'd see in a magazine. But if it doesn't suit your lifestyle, it's really wasted.
[While designing] I'm mixing two lines of thought really: me as a designer for women and then me as a man. At the start of the design process it's the designer for women that comes to the forefront - sketching and revising the silhouette. Then the man comes into the picture - and I look at the shoe from a very masculine point of view. Then there is a conflict between the two sides of me. Sometimes the man wins, and sometimes the designer wins.
Just like girls need to learn to be comfortable in heels before they go out in them for the first time, a man should try wearing a suit throughout a normal day. I do most things in a suit-and sometimes even in a tuxedo-and so I'm really comfortable in one.
Time is my biggest luxury. Finding time to do things outside of fashion, which I think for a designer is incredibly important.
A lot of young artists and musicians that we work with, you think they're gonna want to come in and buy the rock star-looking leather jacket - whatever it is that you think they're gonna want. They all want a suit. They want a tuxedo jacket, they want a suit. They don't want to look like their dad in it, but they want a suit.
I'm not really a fashion designer. I just love clothes. I've never been to design school. I can't sketch. I can't cut patterns and things. I can shorten things. I can make a dress out of a scarf.
Today, there is no fashion, really. There are just... choices. Women dress today to reveal their personalities. They used to reveal the designer's personality. Until the 70s, women listened to designers. Now women want to do it their own way. There are no boundaries. And without boundaries, there is no fashion.
For someone in an alternative job, an alternative lifestyle, it's very hard to explain what I do. So I sometimes try and dumb it down as much as possible, so I'm changing what I do every time! So sometimes I'm in an Uber, and they ask, 'So what do you do?' and I say, 'I'm a comedian,' or, 'I'm a graphic designer.'
I graduated from Academy of Fashion and Costume Design in Rome. At first, I thought I was going to be a costume designer for films, and then I ended up working in fashion - not as a designer, but mostly as a model.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
For the consumer, fashion is fashion. You can buy something beautiful for $20 and you can buy something ugly for $1,000. It comes down to style. As far as the industry as a whole, it is hard to say. I don't like to separate the worlds.
Women sometimes really love to look at other beautiful women on the screen. But they don't look at a woman the way a man looks at a woman. They want to be that woman. They like if a woman is beautiful or sexy, especially if she's powerful. They like to see her catch a man, or to be powerful in the world. I think this is why a lot of women love noir films and classic films because they can really identify with these really strong, beautiful women. That's the kind of power that women have lost culturally.
When I was about 13, I met the coolest, chicest young woman I had ever seen. She was a neighbor of mine who became a fashion designer and had a small design studio. She taught me so many things about style and fashion. I had always loved making things, so when she told me about her career in fashion, I knew I had found my path.
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