A Quote by Aurora Guerrero
I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.
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Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
The world is changing so quickly, and actors now have this huge platform of social media to interact with their audiences, but I choose not to have a social media footprint. I'm old-school like that.
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
I want to utilize social media to elevate the consciousness of those people who feel like all they want from social media is to be famous. Like, you can actually be a voice. You can actually say something that's inspiring and not just make people feel like you need to buy things and be a certain way.
There's people, like me and Jaden [Smith], who want to utilize social media to elevate the consciousness of those people who feel like all they want from social media is to be famous.Like, you can actually be a voice. You can actually say something that's inspiring and not just make people feel like you need to buy things and be a certain way.
Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
I feel like being vocal on social media, especially working in an industry that is very Eurocentric.
On social media, like on Instagram and stuff that I post, and the way that I view myself, and portray myself on there, that's definitely a much more personalized take. I'm not collaborating with people to make that, it's my own social media platform in which I'm - it's not a character, it's just me.
I am not in every picture I post, and my social media is not only for film promotions. I don't feel comfortable with that. Yes, I'll post something promotional now and then, but rest of the time, it is like any other social media account.
I feel - and this goes back to social media and freedom of speech - when you're on a public platform, and you put something out there in front of people who don't know you, they might just perceive it in a very different way altogether.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
We use social media as a platform to speak on issues that we feel passionate about and I see people debating on Twitter all the time about social injustices.
Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows.
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
