A Quote by Bernice Fitz-Gibbon
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
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Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
It's fairly obvious, since Richard Nixon, that there is no such thing as a fair deal for any voter in the United States -- You're just not gonna get it. It's a joke -- the people that you vote for, they're the next best thing to criminals. But of course they have money for advertising campaigns that make them look a little bit better than they actually are.
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
200,000 ISIS tweets a day, 1,000 investigations in all 50 states. It's really hard to stop all of it. But we have to get control over this Internet propaganda that is poisoning the minds of the United States.
It's lonely at the top. Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for "realistic" goals, paradoxically making them the most time-consuming and energy consuming. It is easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.
While the foreign policy elite in Washington focuses on the 8,000 deaths in a conflict in Syria – half a world away from the United States – more than 47,000 people have died in drug-related violence since 2006 in Mexico. A deeply troubled state as well as a demographic and economic giant on the United States’ southern border, Mexico will affect America’s destiny in coming decades more than any state or combination of states in the Middle East.
One customer well taken care of could be more valuable than $10,000 worth of advertising.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
The terrorism danger to the United States "is even worse than September 11th, when 19 hijackers murdered almost 3,000 Americans."
In the name of short-term stimulus, he [Obama] will give every American family (who makes less than $200,000) a welfare check of $1,000 euphemistically called a refundable tax credit. And he will so sharply cut taxes on the middle class and the poor that the number of Americans who pay no federal income tax will rise from the current one-third of all households to more than half. In the process, he will create a permanent electoral majority that does not pay taxes, but counts on ever-expanding welfare checks from the government.
George W. Bush, a charming and utterly gracious man, was a catastrophic twofer. He took the United States to war in Iraq, a wrenching debacle: more than 4,000 Americans dead, nearly 32,000 wounded, and the Middle East destabilized with Iranian influence enhanced.
Toyota has 10 plants in the United States... and employs more than 130,000 Americans. If I were Mr. Trump, I'd treat them with more respect.
We are conscious of the need to maintain good relations with the United States. We have a border of more than 3,000 kilometers; more than 12 million Mexicans live in the United States. It is our main economic-commercial partner.
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