A Quote by Bozoma Saint John

There's no more exciting moment for me as a brand strategist than a turnaround. — © Bozoma Saint John
There's no more exciting moment for me as a brand strategist than a turnaround.
I was deputy assistant to the president. My job was strategist in the office of the chief strategist, Stephen Bannon. Somebody once described me as the president's national security utility infielder.
Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
Most importantly: Don't adjust your results to build up the ego of the chief strategist. Especially if the strategist is you.
That's one of the most exciting things for me about listening to records: It's a moment in time, and the less it's messed with the more powerful it is. I wanted at least one song on the record to be just completely about the moment.
Brand is much more than a name or a logo. Brand is everything and everything is brand
The moment you can learn to deal with homosexuality in art, it's quite an exciting moment, just as in a sense when people 'come out' it's quite an exciting moment. It means they become aware of their desires, and can deal with them in a remarkably honest way.
As far as Saddam Hussein being a great military strategist, he is neither a strategist, nor is he schooled in the operational arts, nor is he a tactician, nor is he a general, nor is he a soldier. Other than that, he's a great military man, I want you to know that.
Brand inside is more important than brand outside for sustained success.
It is thus more potent, as well as more economical, to disarm the enemy than to attempt his destruction by hard fighting ... A strategist should think in terms of paralysing, not of killing.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
After you've been doing inquiry for a while, if you have the thought "She doesn't love me," you just get the immediate turnaround with a smile: "Oh, I'm not loving myself in this moment."
Putin is not a strategist at all. He has brilliant tactics, but he is a very bad strategist overall. And I think he is acting very opportunistically there, just to play the cards with America. He was very proud of himself when he convinced us to give up on chemical weapons so that it could be played down and prevent an invasion, and that was very helpful for Obama because Obama saved his face and didn't order airstrikes at that very moment. Putin was extremely proud. That's the kind of thing Putin does.
A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.
Supergirl is such an iconic brand, and for me to be able to be the new face of it is extremely exciting.
I'm really getting into acting and TV. 'Sports Illustrated' is a big, iconic brand I'd like to work for, too. But TV and acting is really funny and a bit more exciting than shooting all the time.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
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