A Quote by Bozoma Saint John

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality. — © Bozoma Saint John
Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.
Obviously, I love Boston. I love the passion. It kind of matches my personality. The fans, I almost feel like they're just as passionate as me.
During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
I'm not a huge shopper. I love looking good - obviously, on the golf course I like looking sharp, that's for sure. I'm just not into knowing brands.
Life is not static. If life were static there would be no need for meditation. The mind would do. Then you could think, and whenever, after many lives, you knocked at the door, the girl would be waiting for you. But life is a flux, a movement. Every moment it is changing and becoming new. If you miss a moment, you have missed.
It seems effortless and fun, and obviously it's hard work, but we love road life.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
When I moved to New York, obviously I work with a lot of high fashion brands and I get to wear insane, totally crazy bags and all this crazy stuff but still, I'll always go back to my original sense of style.
I would say that I have an aspect of my personality which is that I have no personality. That's why I work as an agent. I have the assumed personality of the people I represent. I am like a sponge.
I love fashion. For me, it's always interesting because I like to be able to mix up different styles and different brands, kind of like how my music taste or personality is. There's lots of influences.
You know obviously a big TV or film break would be lovely, but I find that I’m essentially a theatre trained actor and that’s what I love doing. I love fringe theatres in London, I love theatres like the Royal Court, Soho and the National obviously and if I could work in any of those and be a jobbing actor for a while then I’m very lucky.
This site uses cookies to ensure you get the best experience. More info...
Got it!