A Quote by Bozoma Saint John

Apple Music is a living, breathing brand. — © Bozoma Saint John
Apple Music is a living, breathing brand.
Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
Breathing in, breathing out, ain't that what it's all about. Living life crazy loud, like I have the right to.
Puerto Rico's relationship with music is everything. It's an island full of talent and if you grow up there, you grow up living and breathing music.
You can always hear me breathing during my verses, but that breathing becomes part of the music.
I love Apple Music. I helped build Apple Music. It will always be a very, very big part of my life and part of the journey.
I just think it's good to have a big, living, breathing piece of music that's not just songs.
I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.
I am the number one human being in music. That means any person that's living or breathing is number two.
If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have to say Apple got the better part of that deal.
I really did enjoy my time at Apple - it's a great company, and I really loved building Apple Music.
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
Breathing in, I am aware that I am breathing in. Breathing out, I am aware that I am breathing out. Breathing in, I am grateful for this moment. Breathing out, I smile. Breathing in, I am aware of the preciousness of this day. Breathing out, I vow to live deeply in this day.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
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