A Quote by Brit Morin
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
Related Quotes
Really take the time to focus on finding your voice and making sure that whatever you're creating is of high quality and is useful for people in their everyday lives.
It's strange. No one ever really talked to me about my voice. People started writing about it, and I was like, 'What?' I'm really about my lyrics, but more people were talking about my voice. It's cool, but at first I got upset because I wanted people to focus on the content.
People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way that's harder to get in and understand what processes are going on.
I really focus on the ball, I really focus on the work, and I really focus on creating all the growth opportunities for anyone in the organisation that's willing to do it.
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
I think it's very insulting to say, 'White people don't understand.' What are you talking about? You're part of the problem then if you're... speaking and labeling all white people, saying they don't understand the issue or saying they can't relate. That's really not giving people much credit, is it?
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.
Instead of focusing on this sort of defeatist mentality where we've gotta up the minimum wage, why don't we focus on creating better-paying jobs?
The Momofuku Culinary Lab started as a space where we could focus on creating and innovating. I didn't want us to worry about working on projects in a restaurant; there are just too many distractions in service and running a kitchen to be able to focus on creating your dishes.
I wanted to focus on creating a solid foundation, creating my blueprint, and understanding who I was. You can get distracted easily, and people take you off course with just a compliment. I wanted the focus to be on Karen Civil the businessperson, not what I wore, not what I looked like.
Herzog and Malick both have this very unique naturalist intentionality to their process. It's about creating the mood, creating the focus and having discipline, but not prescribing what the performance was supposed to be. Neither of them are really directing their actors into a performance.
I just want to keep on creating stuff that people can relate to and inspire anyone who feels like their voice isn't heard; being relatable and being as authentic as possible is the whole goal of my production company.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
There's a place in me that can really relate to being the underdog. I'm always fighting to overcome the obstacle. I can really understand what's that about.
Like Hemingway and Faulkner, but in an entirely different mode, Fitzgerald had that singular quality without which a writer is not really a writer at all, and that is a voice, a distinct and identifiable voice. This is really not the same thing as a style; a style can be emulated, a voice cannot, and the witty, rueful, elegaic voice gives his work its bright authenticity.
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