A Quote by Brit Morin
I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.
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I would stay two years in San Francisco, then move to New York in the summer of 1991, for the love of a man who lived there. When I arrived in New York, I had a job waiting for me, courtesy of a bookstore I'd worked at in San Francisco, A Different Light. They had a New York store as well, and arranged an employee transfer.
The iPod wasn't the first MP3 player. Nor were the iPhone and iPad the first in their categories. The real reason for the success of these devices - the true unsung hero at Apple - is the iTunes software and iTunes Store. Because Apple provided them, it wasn't just selling hardware.
Apple's iTunes program was once the envy of the world. A combined digital music store and player, it could also sync your iPod. And it worked on both Mac and Windows. It was reasonably fast and very sure-footed.
Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + App Store + Apple TV. No one has yet demonstrated they understand how to create an 'experience-based ecosystem' as well as Apple.
I think that iTunes is opened up a whole new world to me, and I never thought it would. If you've got a day off in a hotel room, you can buy three albums and then they're there. It's kind of strange to have a relationship with that.
When I was growing up in San Francisco, one of the experiences that changed my life was my first paid internship - a summer job at The Family School.
Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, "Does it do [x]?", "Do you plan to add [y]?". Finally Jobs said, "Wait wait - put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don't want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.
People want to buy mp3s but can't? Piracy ensues. Then Apple strong-arms the music studios into the iTunes store and music piracy drops somewhat. The same, I believe, is also happening with ebooks.
But it's not just the ratty part of town. The upper class in San Francisco is that way. The Bohemian Grove, which I attend from time to time - it is the most faggy goddamned thing you could ever imagine, with that San Francisco crowd. I can't shake hands with anybody from San Francisco.
I'm not going to lie. I check the iTunes charts. It's all about the iTunes charts. I only go on the Internet for the iTunes charts and basketball blogs.
In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here.
When I went to San Francisco for the first time in 1975, I went there for a summer, this acting training program for three months in the summer - I've never been the same.
New York and San Francisco are distinctly different. San Francisco is driving the American media, not New York. You have young, microwaved millionaires and billionaires reshaping the American media in a way that reflects San Francisco values.
The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.
Being in New York and having worked at Time Out New York and then being at Time, living in New York for a long time has helped because I know everybody. And they're the people who call me and give me jobs. So that kind of real networking, which is just living in a place and having jobs where people around you are extremely successful, has helped me tremendously.
I arrived in San Francisco in January 1951. After the Second World War, the population was so uprooted. Soldiers came back home for brief periods and took off again. So the population was very fluid, and suddenly it was as if the continent tilted west. The whole population slid west. It took 10 years for America to coalesce into a new culture. And the new culture happened in San Francisco, not New York.
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