A Quote by Brittany Kaiser
Who knows more about the usage of personal data than Cambridge Analytica?
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The work of Cambridge Analytica is not equivalent to traditional marketing. Cambridge Analytica specialized in disinformation, spreading rumors, kompromat, and propaganda.
The use of data for political purposes wasn't invented by Cambridge Analytica.
It is categorically untrue that Cambridge Analytica has never used Facebook data.
Even though Cambridge Analytica has dissolved, the capabilities are still there, the platforms are still there, the people are still there. What happens when China becomes the next Cambridge Analytica? Like anything, the second, third, fourth time you do something, you start to refine and perfect it.
My real concern is what happens if China becomes the next Cambridge Analytica, what happens if North Korea becomes the next Cambridge Analytica?
Cambridge Analytica never took receipt of any data or undertook any modelling on behalf of Leave.E.U.
The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy.
If we want to prevent another Cambridge Analytica from happening... that starts with regulating big tech beyond just data protection issues, but also looking at whether or not we want as a society to tolerate manipulative design.
Facebook knew in December 2015 that data had been harvested on Cambridge Analytica's behalf. It denied this until I came forward and produced the contract that SCL Elections, CA's parent company, signed with GSR, Dr. Aleksandr Kogan's company, for the work.
Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.
You know, my concern is that even if Cambridge Analytica has dissolved as a company, its capabilities haven't.
I have been a scientist for more than 40 years, having studied at Cambridge and Harvard. I researched and taught at Cambridge University, was a research fellow of the Royal Society, and have more than 80 publications in peer-reviewed journals. I am strongly pro-science.
One of the reasons why I'm speaking out is because I think that it's really concerning that no one has really investigated Cambridge Analytica and its role in the 2016 election.
The thing I think about all the time is, what if I'd taken a job at Deloitte instead? They offered me one. I just think if I'd taken literally any other job, Cambridge Analytica wouldn't exist. You have no idea how much I brood on this.
What's different with Cambridge Analytica and more broadly with social media is that you are the target. People want to harvest your information in as granular a way as possible in order to, like, create a picture, a complete picture of who you are, ultimately to either sell you things or make you believe things.
Big data knows and can deduce more about you than Big Brother ever could.
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