A Quote by Carly Fiorina
Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
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We intend to conduct our business in a way that not only meets but exceeds the expectations of our customers, business partners, shareholders, and creditors, as well as the communities in which we operate and society at large.
To build and sustain brands people love and trust, one must focus-not only on today but also on tomorrow. It's not easy...but balancing the short and long term is key to delivering sustainable, profitable growth-growth that is good for our shareholders but also good for our consumers, our employees, our business partners, the communities where we live and work, and the planet we inhabit
To realize our true creative potential - in our organizations, in our schools and in our communities - we need to think differently about ourselves and towards each other. We must learn to be creative.
The only way to ensure that our promise to provide every opportunity for students with disabilities, and help them achieve their full potential, is to give our schools the dollars they need.
Our beliefs about ourselves in relation to the world around us are the roots of our values, and our values determine not only our immediate actions, but also, over the course of time, the form of our society. Our beliefs are increasingly determined by science. Hence it is at least conceivable that what science has been telling us for three hundred years about man and his place in nature could be playing by now an important role in our lives.
We believe that creating an inclusive and diverse environment is not only the right thing to do, but it also makes our company stronger, smarter, and more innovative - which helps us better serve the needs of our clients, our people, and our communities.
Combating climate change is absolutely critical to the future of our company,Green Cooler customers, consumers-and our world. I believe all of us need to take action now. PepsiCo has already taken actions in our operations and throughout our supply chain to 'future- proof' our company-all of which deliver real cost savings, mitigate risk, protect our license to operate, and create resilience in our supply chain.
We as a people, as a state, and as a community, have too much promise, too much potential, and too much at stake to go any other way than forward. We are too strong in our hearts, too innovative in our minds, and too firm in our beliefs to retreat from our goals.
We are not responsible for our feelings, as we are for our principles and actions. ... Our care, then, should be to look to our principles, and to avoid all anxiety about our emotions. Their nature can never be wrong where our course of action is right, and for their degree we are not responsible.
Our focus must be on what we need to change about ourselves-our attitudes, our words, our actions-even if our circumstances and the other people in our lives remain the same.
I know my country has not perfected itself. At times, we've struggled to keep the promise of liberty and equality for all of our people. We've made our share of mistakes, and there are times when our actions around the world have not lived up to our best intentions.
We are not known by our bank balances or who our parents are. It is ultimately we who have to prove ourselves. It is not important to own a particular brand of car. But we should be a brand in ourselves. Each of us is unique.
It is my mission to ensure we make the changes needed to provide our customers with the highest level of service and the deepest sense of respect. Ultimately, our actions will speak louder than words.
The biggest adversary in our life is ourselves. We are what we are, in a sense, because of the dominating thoughts we allow to gather in our head. All concepts of self-improvement, all actions and paths we take, relate solely to our abstract image of ourselves. Life is limited only by how we really see ourselves and feel about our being. A great deal of pure self-knowledge and inner understanding allows us to lay an all-important foundation for the structure of our life from which we can perceive and take the right avenues.
Self-awareness is our capacity to stand apart from ourselves and examine our thinking, our motives, our history, our scripts, our actions, and our habits and tendencies.
Sixty years after Brown v. Board of Education, it's time for us to take a hard look at the separate and unequal conditions that still exist in our schools and our communities and rededicate ourselves to fulfilling the promise of equal opportunity for all.
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