A Quote by Carly Fiorina

People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff'-they often underestimate its importance. The soft stuff actually is the hard stuff.

Carly Fiorina

Quote Topics

Actually Behave Culture Describe Hard Heard How Importance Often People Refer Soft Stuff Underestimate Values

Quote Author

Carly Fiorina
American - Businesswoman
Born: September 6, 1954

Most people that derail as leaders in the corporate world, it's not because they couldn't do the math and calculate return on investment properly. The issues are communication and understanding. All of what typically would've been called the 'soft stuff.' You have to be authentic. You have to be dialed into the soft stuff.

Douglas Conant

The soft stuff is always harder than the hard stuff.

Roger Enrico

We value 'stuff' quite highly. Why? Because that 'stuff' apparently matters. Not only that, we use it as a measure of how successful we are, and as a result of that, having more of this 'stuff' often determines how people treat us.

Rachel Shenton

It's not about the stuff. The issue is how we use that stuff and how do we train people to use that stuff. Do we use that stuff to confront people who are protesting in a community? Do we use a sniper rifle to see closer in a crowd? That's where it breaks down.

James Comey

I've always strived to find those records that people don't know, but they actually go "Wow, what is this?" - and they go crazy to it. To me, that's more rewarding as a DJ, and that's what I always thought a DJ was supposed to do: it's about educating people. Now there seems to be a commercial edge to stuff and people are reacting to stuff they've heard on the radio all day long: to me, that's not what youth culture should be reacting to.

John Digweed

Are soft-hearted people handicapped in business? You have heard a businessman say of someone else, He's all right, but he's too soft-hearted.... To be soft-hearted may be handicapping, in a sense. But on the whole, a soft heart is to be preferred to a hard heart. Hard-hearted, severe, dominating giants sometimes manage to get further and to amass more money. But they get less genuine joy out of life.... It is the hard-boiled employer, not the soft-hearted species, that incites most of our strikes and does most to endanger the harmonious progress of democracy.

B. C. Forbes

There is people who make stuff with words. There is people who make stuff with programs. And I really believe that that whole creative culture, people didn't realize how creative programming is. And anybody who's done it of course knows that not only is it creative, but it's incredibly absorbing.

Tim O'Reilly

That's mind-blowing to me that people would say that because you have nice things, you're soft. No, you're soft because your culture is soft.

Tom Herman

When people say stuff like, "Oh, that's soft rock. I don't listen to that," I find that elitist. It's music-racist.

Jay-Z

People go back to the stuff that doesn't cost a lot of money and the stuff that you don't have to hand money to over and over again. Stuff that you get for free, stuff that your older brother gives you, stuff that you can get out of the local library.

Frank Black

I think a lot of stuff like people's emails getting hacked or that an email you sent is stored on a hard drive somewhere, that kind of stuff worries me a little bit. It's a weird thought that someone else could get into my information that easily. That stuff's pretty scary.

Liam Hemsworth

You're really spread out now, you've got stuff all over the WORLD! You've got stuff at home, stuff in storage, stuff in Honolulu, stuff in Maui, stuff in your pockets...supply lines are getting longer and harder to maintain.

George Carlin

Karen wasn't hard, she was soft, too soft. A soft touch. Her hair was soft, her smile was soft, her voice was soft. She was so soft there was no resistance. Hard things sank into her, they went right through her, and if she made a real effort, out the other side. Then she didn't have to see them or hear them, or even touch them.

Margaret Atwood

People like to say how much they like stuff, but with 'The Sunset Tree,' people shared stories about what it meant for them. And that stuff's so humbling and amazing.

John Darnielle

I've worked in an office. People are sitting down doing their stuff, or pretending to do their stuff, and they're bored. I've heard a car tire screech and 30 people went to the window. That was a piece of excitement in their day, that a car might have had to stop quickly, you know. You don't need dinosaurs, you know.