A Quote by Casey Neistat
It's the execution that matters, never the idea.
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I think having a great idea is vastly overrated. I know it sounds kind of crazy and counterintuitive. I don't think it matters what the idea is, almost. You need great execution.
I always love that phrase, 'Oh, this is a good idea, but it's execution dependent.' As if anything in life is not execution dependent. Breathing is execution-dependent.
I'm not the first person to have said this - no writer ever feels that the execution of a book lives up to the idea for that book. The execution always falls short.
Most of the pilots I choose do not have high-concept ideas, so for me it's not the idea as much as the execution of the idea, and if the idea, like you take a bar in Boston, that's not a high-concept idea. But if it's executed well, it makes a great show.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Genius is when an idea and the execution of that idea are simultaneous.
Of one thing, however, I am certain. Just as an execution without adequate safeguards is unacceptable, so too is an execution when the condemned prisoner can prove that he is innocent. The execution of a person who can show that he is innocent comes perilously close to simple murder.
The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
Politically, foreign policy never matters until it matters, and then it matters a lot.
An idea isn't worth that much. It's the execution of the idea that has value. If you can't convince one other person that this is something to devote your life to, then it's not worth it.
You could say I don't want for me be seen primarily as a gay writer. I've never hidden my sexuality. It matters that I'm gay, it matters that I'm white, it matters that I'm male, it matters that I'm American. But basically it's just less and less of a big deal.
Companies over-emphasize idea generation and under-emphasize idea execution when it comes to innovation.
People don't understand this: Ideas are important, but they're not essential. What's essential and important is the execution of the idea. Everyone has had the experience of seeing a movie and saying, "Hey! That was my idea!" Well, it doesn't mean anything that you had that idea. There's no such thing as an original concept. What's original is the way you re-use ancient concepts.
It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.
I pretty quickly move from an idea to possibilities for execution. If there's one advantage, I think, with working in television for even a short amount of time is trying to gain a faculty for processing a storyline or an idea and how to then best implement that and execute that as swiftly as possible.
Focus on execution rather than just the idea.
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