A Quote by Charles Adams
The essence of good advertising is not to inspire hope, but to create greed.
Related Quotes
Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies and cuts through to the essence of the evolutionary spirit.
Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.
Greed is good! Greed is right! Greed works! Greed will save the U.S.A.!
Hope drives us to invent new fixes for old messes, which in turn create ever more dangerous messes. Hope elects the politician with the biggest empty promise; and as any stockbroker or lottery seller knows, most of us will take a slim hope over prudent and predictable frugality. Hope, like greed, fuels the engine of capitalism.
Meeting with people is awesome in every sense of the word. It can inspire you with glee. It can inspire you with happiness. It can inspire you with sadness and melancholy, but also hope.
I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
Greed, for lack of a better word, is good. Greed is right, greed works.
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
When one, abandoning greed, feels no greed for what would merit greed, greed gets shed from him - like a drop of water from a lotus leaf.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
I always hope that my music can inspire someone, the same way other artists inspire me.
I think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising
I hope I can get to more and more of the Chinese audience and kind of lead the way to maybe, y'know, inspire seems like a big word, but y'know... inspire to get people into entertainment because I think we can be just as good as anybody else.
