A Quote by Charlotte Beers
Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.
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The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.
If God was the owner, I was the manager. I needed to adopt a steward's mentality toward the assets He had entrusted - not given - to me. A steward manages assets for the owner's benefit. The steward carries no sense of entitlement to the assets he manages. It's his job to find out what the owner wants done with his assets, then carry out his will.
The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.
One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.
To any CEO who's skeptical at all, you have to create a social enterprise today; you have to be totally connected with everyone who touches your brand.
But - I cannot make a choice. I have my own sorrow, but I suffer with him, too; I share his pain. I understand all - that is my trouble.
Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any number of stories how it has helped me to reach out to customers, dealers, protesting workers, and even security guards.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
It [sin] cannot occur at any time nor in any form without his permission. While he does not actively originate it, he holds such absolute control over it that no single event in connection with it can take place without his permission
Every company's greatest assets are its customers, because without customers there is no company.
If you can't build a relationship with your customers, you're in big trouble. If you can remember the numbers from the reports and spreadsheets you spent hours poring over in your office, but you can't picture the faces of your customers - you're in big trouble.
Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
If you censor yourself, if you cannot articulate your needs, if you cannot articulate your priorities, then whatever you do, putting a little cross in a ballot box, etc, does not represent your view. It is an act of desperation.
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