A Quote by Chris Espinosa
For a business plan written when the hardware was a wire-wrapped board and the software was three demos on a graphics substrate, it was pretty close.
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It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
Great graphics requires more than just high-performance hardware. Gamers know software is just as important.
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software that drives hardware, and it's new, unique, compelling experiences within software that make it stand out.
Cultural conditioning is like bad software. Over and over it's diddled with and re-written so that it can just run on the next attempt. But there is cultural hardware, and it's that cultural hardware, otherwise known as authentic being, that we are propelled toward by the example of the shaman and the techniques of the shaman. ... Shamanism therefore is a call to authenticity.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
I'm not of the opinion that all software will be open source software. There is certain software that fits a niche that is only useful to a particular company or person: for example, the software immediately behind a web site's user interface. But the vast majority of software is actually pretty generic.
Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally.
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.
Software and hardware design is less different than software designers think, but more different than hardware designers think.
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.
When I was at Tek, I was frustrated that computer hardware was being improved faster than computer software. I wanted to invent some software that was completely different, that would grow and change as it was used. That's how wiki came about.
Software comes from heaven when you have good hardware.
