A Quote by Christopher Lasch
Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Quote Topics
Quote Author
Related Quotes
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it. By continually pushing the message that we have the right to gratification now , consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products.
Capitalism improves the quality of life for the working class not just because it leads to improved wages but also because it produces new, better, and cheaper goods.... Indeed, with capitalism, the emphasis shifted to producing goods as cheaply as possible for the masses--the working class--whereas artisans had previously produced their goods and wares mostly for the aristocracy. Under capitalism every business wants to cater to the masses, for that is where the money is.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
It takes an extraordinary toll on me to re-live my experiences, the horrors of my past and the pain I had to endure. And yet, I believe remembering is the only way to promote healing, to promote awareness and accountability.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
It is solely bigness in business which makes it possible to supply the masses with all those products the present-day American common man does not want to do without. Luxury goods for the few can be produced in small shops. Luxury goods for the many require big business.
The characteristic feature of modern capitalism is mass production of goods destined for consumption by the masses. The result is a tendency towards a continuous improvement in the average standard of living, a progressing enrichment of the many.
I think we'll start defining wealth and success differently and develop new approaches to consumption. Things that have always signified wealth and security - home ownership, new cars, luxury goods - have become a burden for many people and will be replaced by more experiential consumption like travel and recreation, self-improvement, and so on. By divesting themselves of certain big-ticket possessions that have been keeping them tied down, people will gain a new freedom to live more meaningful lives. Changes in consumption and lifestyle are key to Great Resets.
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
Over time, we look forward to introducing new advertising experiences and business experiences on Instagram.
The illusion that consumption - and its correlative, income - is desirable probably stems from too great preoccupation with what Knight calls "one-use goods," such as food and fuel, where the utilization and consumption of the good are tightly bound together in a single act or event. ... any economy in the consumption of fuel that enables us to maintain warmth or to generate power with lessened consumption again leaves us better off. ... there is no great value in consumption itself.
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
Related Authors
Alexis de Tocqueville Quotes
French
Historian
Daniel J. Boorstin Quotes
American
Historian
David McCullough Quotes
American
Historian
Edward Gibbon Quotes
English
Historian
Hannah Arendt Quotes
German
Historian
Henry Adams Quotes
American
Historian
Herodotus Quotes
Greek
Historian
Howard Zinn Quotes
American
Historian
Linda Colley Quotes
British
Historian
Livy Quotes
Roman
Historian
Michel Foucault Quotes
French
Historian
Robert Dallek Quotes
American
Historian
Tacitus Quotes
Roman
Historian
Tariq Ali Quotes
Pakistani
Historian
Thucydides Quotes
Greek
Historian
Will Durant Quotes
American
Historian