A Quote by Christopher McQuarrie
You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.
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I think the biggest challenge was being aware of a certain audience that was going to see this film [lone survivor]. There's a big difference from a typical movie, journalists and critics and film goers that go see it find that, that's the general experience you have as a filmmaker. So that just kind of proves my point that there's a really different audience.
We recognize that the whole world is kind of moving in this direction to digital distribution, but at the same time, there are still people who only watch movies in a movie theater, and there are some people who only watch certain programs on television or certain things on Netflix.
We're all so jaded. We've seen so many movies. We know what's going to happen in every single movie. I mean, there are some movies where I'm like why do I even need to keep watching? And so, if you can make a movie in which you're completely surprising the audience left and right, and left and right, then you've won. If a jaded film critic or reporter or an audience is like, "I didn't see that one coming," that to me is like a victory.
There are things which need to be shown in the trailer in order to let the audience know what kind of film it is that they're going to be expecting to see.
I'm doing the same thing and it's a hundred times bigger and a hundred times better. So if your going to make a computer game off a movie, is it going to be like "Avatar" where it's going to be a prequel before Jake even got to the planet. You've got to be smart because audiences demand that.
If you test Iron Man and that audience doesn't respond well, you can be damn sure that there is something wrong with the movie that you have to address. Because they're expecting a certain amount of action, right? They want a hero. There are certain things that have to be compatible with the way the audience is thinking about it. If you take some other film, like No Country for Old Men, you can end up with all kinds of crazy reactions.
Certain things are done intentionally opposite - like there's no sound at the end or synthesizers or all that stuff. Anything that drowns the movie, no. Anything that makes you sit up and watch it, yes. So, some are expecting a very sad theme going on.
When we first sat down and talked about how much of the show we were going to do based on the movie, there are certainly things you can see right away, but we wanted to make sure that the audience who maybe never saw the movie or has maybe never seen any of the Marvel characters before - and I know there's three of them left on the planet - could have someone that could be their eyes and take them in.
I play Xbox. I have a little boy to look after. I have dogs. You know, I have things to do. I would love to be able to sit down and watch something like a movie. I watch my own movies because I have to.
Christian audience, I think, have grown very tired of movies that try to pander to them. For instance if someone goes, "Ok, we're designing what we're going to do with this movie. It's a Christian movie and they'll eat it up." And you know what? Consumers are smarter than that. They go, "The movie isn't that great and he thought that I would just be a sucker and plop my $10 down for it?" Because you're looking down at the audience. You can't pander to an audience.
I think the war movie genre is a very important genre in film. Film gives you a visceral experience of something that you would never otherwise experience. To give the audience a real feeling of what maybe a certain kind of warfare would be like I thought was great.
I think I have a certain kind of style. I think at the same time, I'm aware that there's certain things that I did as a playwright in certain plays, and I try not to repeat myself, even though I have a certain kind of sensibility, and I tend to gravitate toward certain things.
I just like surprising people. I never want to get to a place where people see that I am in a movie and they go see the movie and they expect a certain performance one way or the other. That is just inherently boring to me.
People don't go to see things in the theater for the same reasons that I do. And movies are about mass audiences. And so moviegoers are going for a different kind of drug than for a certain kind of literary quality.
If I like a movie, I'm definitely advocating for it, but it's not "you should see this" or "you shouldn't see this." I try to take a longer view about what the movie is doing and where it fits in the context of other things, in the way that certain good literary criticism tries to do the same thing.
You have to find the tone of the piece and modulate that. There are ways to indicate that - I try to incorporate the biggest range I can within the story, going from humorous to serious without it being jarring. That's the hardest part, to keep that balance. It requires being constantly aware of where you are in the story. You can't really do that in a movie: You can't slightly modulate the tone by the way the character's eyeballs look in one certain scene.
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