A Quote by Cindy Gallop
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
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I didn't believe in systems. Everything human was imperfect and ultimately absurd. What did I believe in then? In humor. In laughing at systems, at people, at one's self. In laughing even at one's need to laugh all the time. In seeing life as contradictory, many-sided, various, funny, tragic, and with moments of outrageous beauty. In seeing life as a fruitcake, including delicious plums and bad peanuts, but meant to be devoured hungrily all the same because you couldn't feast on the plums without also sometimes being poisoned by the peanuts.
Our work is connected to much larger structures and systems that can be influenced and changed to align with God's intention to bring order and fruitfulness into the world.
I did a guest shot on a comedy series where they did 20 to 30 takes of everything. It's just gone by then. The joke is over. It's not funny anymore, and then of course, the editor's the one that has to figure out the timing. I think a lot depends on that.
Truly, everything in this world depended on time. Time ripened all. If you had time, you succeeded in working the human mud internally and turning it into spirit. Then you did not fear death. If you did not have time, you perished.
Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.
If you think that you did everything and know everything and that everything has been done perfectly well, then it's time to retire.
With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
We are losing our living systems, social systems, cultural systems, governing systems, stability, and our constitutional health, and we're surrendering it all at the same time.
With the subsequent strong support from cybernetics , the concepts of systems thinking and systems theory became integral parts of the established scientific language, and led to numerous new methodologies and applications -- systems engineering, systems analysis, systems dynamics, and so on.
Around the world there are certain marital systems, certain physical systems, political systems, social systems, and all those things are kind of turned on their head but represented in various ways within "The Lobster."
We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial.
I did everything, I thought I was going to be in marketing, then I thought advertising then I thought I was going to be an architect and then I was like 'you know what, let me just be a soap star!'
It's odd, because 'Mad Men' was the first long-form TV thing I ever did. I'd done loads of independent movies, but after that, it was 'TV actor.' You go, 'When did that happen? Everything else has been erased?'
In the business world, there are systems and processes for just about everything else. Yet creativity and innovation, arguably THE most important aspects of progress, are often left to happen by chance. The system provides a scaffolding for creative support and exploration, yet is open enough to avoid curbing creativity or outputting cookie-cutter solutions.
News is what people don't want you to print. Everything thing else is ads.
This one commercial said, "Forget everything you know about slipcovers." So I did, and it was a load off of my mind. Then the commercial tried to sell slipcovers, but I didn't know what they were!
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