A Quote by Clara Shih
Social media isn't a one-way broadcast; it's a multiway opportunity for dialogue.
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Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
Great opportunity for technology/media companies to meet the movers and shakers in the broadcast and media industries.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
This constitution recognises the need for social dialogue involving labour and management; it involves trade unions in the decision-making process; it has a social vision founded on social dialogue.
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
Moveon is not a one-way broadcast media. The Internet, when used best, is a two-way media. We have a forum in which people can post comments and those comments can be rated. We get a sense of what people feel most passionately about.
What is interesting is the power and the impact of social media... So we must try to use social media in a good way.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.
The way things happen on social media is so abusive and everyone needs to take personal responsibility for what they write and not allowing this misinterpretation and shaming culture on social media to persist.
You can have a real ongoing dialogue through social media that wasn't possible before.
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