A Quote by David Furnish

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success. — © David Furnish
You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success.
You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.
I don't buy into that whole concept of success that I have this mountain with this moat around it and then I get into my big car and drive to my destination and never see people. That's not my concept of success.
An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.
I'm still committed to the success of the U.K. and the belief of the strong intelligence and passion and determination of the British people. I'm a strong believer of their long-term historical success.
I'm really easily affected by horror films. I have pretty strong reactions to them.
People really don't like to hear success explained away as luck — especially successful people. As they age, and succeed, people feel their success was somehow inevitable. They don't want to acknowledge the role played by accident in their lives. There is a reason for this: the world does not want to acknowledge it either. If you use better data, you can find better values; there are always market inefficiencies to exploit, and so on. But it has a broader and less practical message: don't be deceived by life's outcomes. Life's outcomes, while not entirely random, have a huge amount of luck baked into them. Above all, recognize that if you have had success, you have also had luck — and with luck comes obligation.
The censorship is such on television in the U.S. that films like mine don't stand a chance.
The truth is, success often occurs for reasons we don't expect, under circumstances over which we have little control and sometimes unrelated to our own efforts. There is only one other lesson that success should teach us: Be as amazed by your own success as your friends are. If you truly are, you stand the best chance to repeat it.
You can measure films on box office success, or people lovin' the movie whenever they see it. That's what I measure my movies on. How much people love these movies after they get a chance to see them, no matter how they get a chance to see them.
Growing up, I didn't have a chance to watch a lot of films. It wasn't until my teen years that I had to chance to see the classic films.
The concept of the "good ol' days" must be one of our society's biggest delusions, top reasons for depression, as well as most often used excuse for lack of success.
The concept of the 'good ol' days' must be one of our society's biggest delusions, top reasons for depression, as well as most often used excuse for lack of success.
At places like Davos, people like to tell success stories. But their financial success has come with an unthinkable price tag. And on climate change, we have to acknowledge we have failed.
The whole concept of treating people with dignity and respect is a concept that isn't a business concept, it's a life concept. It's who you are at the end of the day.
I've always been really terrible with horror films. I scare really easily and can't stand all the violence and gore.
Independent films will probably kill themselves off by virtue of their own success. With a crossover hit like PULP FICTION, the criteria by which art-house movies are produced and marketed and exploited have changed. With studio money and overheads and budgets and deal-making machinery, a certain kind of narrative structure and popcorn-type payoff start infusing themselves.
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