A Quote by David Zucker
We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
Related Quotes
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.
I like having deadlines... a film release date or a concert premiere date. It channels one's energy into doing often remarkable work that oceans of extra time would probably not improve upon.
Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
One time, I performed 'Save Dat Money' with Justin Bieber. I was at his album release party, and he was like, 'Do you want to do the song?' I was also on a date, so the date met Justin Bieber, and I couldn't have looked cooler.
People get together and they donate to organizations so that a pile of money can be used to create a message that can be broadcast en masse as part of the a political campaign. They are the lifeblood of Hillary Clinton campaign, the banks and all these big time rich people from Hollywood and Silicon Valley are the mother's milk of her campaign. They are the money. She just doesn't want Donald Trump to have it or any other Republican to have it or any average citizen to be able to bundle his money with other people's money and create an ad or a campaign.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
The best time to release a film is on a festive date like Divali or Eid, or at a time when there are no big films three to four weeks before or after.
Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
In many ways, love seems to be totally divorced from economics. But then you realize - well, the stakes are high. This is something that matters to us. We're dealing with scarcity. I mean, if you're dating one person, at the very least, you don't have as much time to date another person. And you may well find that you can only date one person at a time.
We all know our dates of birth but . . . every year there is another date that we pass over without knowing what it is but it is just as important it is the other date the death date.
In fact, I signed 'Laila Majnu' before the release of 'Poster Boyz.'
As an artist, to release music is what you look forward to. That's what everybody looks forward to when they sign a deal. It feels really good to know I'm actually working towards a release date.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
Related Authors
Alejandro Gonzalez Inarritu Quotes
Mexican
Director
Ava DuVernay Quotes
American
Director
David Lynch Quotes
American
Director
George Lucas Quotes
American
Director
Guillermo del Toro Quotes
Mexican
Director
John Waters Quotes
American
Director
Judd Apatow Quotes
American
Director
Martin Scorsese Quotes
American
Director
Nicolas Winding Refn Quotes
Danish
Director
Oliver Stone Quotes
American
Director
Peter Jackson Quotes
New Zealander
Director
Quentin Tarantino Quotes
American
Director
Ridley Scott Quotes
British
Director
Steven Spielberg Quotes
American
Director
Werner Herzog Quotes
German
Director
Woody Allen Quotes
American
Director