A Quote by David Zucker

Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
At the time, The Hotel New Hampshire was John Irving's favorite adaptation of his work, which meant a lot to all of us who worked on that movie.It's amazing to me that that was a studio movie. That was a summer studio release! If that doesn't tell you how much the business has changed, nothing will.
When you worked in a studio it was the studio system that you kind of missed because it was a big, big family. I mean MGM had 5,000 people working a day there. You miss it.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
It's a privilege to be able to be involved with people as talented as the people I've had the luck to work with, and it's just been a great experience for me, and I'm glad that so many of the films I've had the luck to do were films that could be enjoyed by families together.
I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment.
They told me I'd have to be there for the entire shooting of the movie which was two and a half months and again, I was surprised. Most movies I'd worked on before took only a day or so, so I realized this was a pretty big deal. I got to the set and was involved in a very integral way, which was a fun experience to be a part of.
I went to business school so what they teach you in business school was that success is about positioning yourself to get lucky. It's not just about how hard you work. It is also about a little bit of luck. To position yourself to catch the luck when it comes.
What is competent? Who is it that can adjudicate what is competent or not competent? If the guys that are running the most important banks in our country aren't competent enough, well then, who is competent enough?
I know that, for me, working with people like Robert Rodriguez and Ridley Scott and the Coen brothers and Oliver Stone and Gus Van Sant was so much easier than working with a lot of the people I had worked with before, because with these guys, there's not a lot of ego involved. It's all about the work. It's all about how to make the story better. So at the end of the day, you feel a trust that you usually don't feel - or at least I haven't felt in the past with most people.
I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.
When a movie is about to come out on its initial debut, there are a lot of people involved - the financiers, the studio and the producers and also, many times, the foreign distributors. So it is a time of tremendous pressure and uncertainty.
I have such memories; I keep thinking about all the people I worked with. I was in the recording studio and I was talking to one of the engineers who is 24 and they don't know these people. They just absolutely don't know the people and it just tickles me. I don't feel like I've grown up.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
You gotta understand also that teenage kids just don't have the experience and the studio technique. I mean, in those days it wasn't electronic like it is today, where you can hit a drum and, you know, the engineer does it all. In those days, everything was live and you had to have decent sounds, and through the years you get to weed out what's bad and what's good.
It wasn't just any film that Paul had been working on. This was a 'Fast & Furious' movie. Everyone that was involved had been involved for years.
We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
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