A Quote by Dee Rees

I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency. — © Dee Rees
I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
I've always liked to write, but I never thought I could make a career out of it. I went to business school because in the '80, it was the thing to do. I thought that marketing was a way to be creative in business, but quickly learned all creative stuff happens at the ad agency.
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
Acting is a creative process, and directing and music. I think creative people - and I take myself as a creative person and it doesn't mean you have to be an actor, a musician, or a painter - but I think if you are in a creative profession or a creative business you do have a heightened awareness.
Business is a creative and therefore spiritual endeavor. Great entrepreneurs enter the field of business in the same way great artists enter the field of art. With their business creation, entrepreneurs express their spiritual desire for self-realization, evolutionary passion for self- fulfillment, and creative vision of a new world. The entrepreneur's business is their artwork. The creation of business is as creative as any creation in art. In fact, building a business may be the most creative human activity.
Running a business is incredibly hard, especially as a creative person, because you're extricated from the creative very quickly, and that is really hard. Obviously, I have experienced that first hand.
One of my jobs was at a start-up ad agency. They were trying to do things differently, work with socially conscious clients, and to really be a more creative take on advertising than the industry itself. But I noticed that what the guys at the office were circulating for inspiration still came from within the ad industry. I thought that was really counterintuitive - to only borrow inspiration from within your own industry.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
There is people who make stuff with words. There is people who make stuff with programs. And I really believe that that whole creative culture, people didn't realize how creative programming is. And anybody who's done it of course knows that not only is it creative, but it's incredibly absorbing.
The creative process is a cocktail of instinct, skill, culture and a highly creative feverishness. It is not like a drug; it is a particular state when everything happens very quickly, a mixture of consciousness and unconsciousness , of fear and pleasure; it's a little like making love, the physical act of love.
Then, when I'm in these relationships with people who are also creative, or creative in their own way, what happens is the attraction is initially there and it's all unicorns and rainbows. And then they hate me.
Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.
Something awful happens to a person who grows up as a creative kid and suddenly finds no creative outlet as an adult.
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