A Quote by Denise Morrison

Transparency doesn't mean much if the consumer doesn't understand what they're looking at. — © Denise Morrison
Transparency doesn't mean much if the consumer doesn't understand what they're looking at.
One thing I would say about the Indian consumer is that as much change and as much technology, innovation that you offer to the Indian consumer, the Indian consumer is very receptive and actually keep expecting more, and we have had that great experience.
I am an architect. I try to feel the transparency in contemporary buildings and I try to understand the transparency in Zen poetry. I just want to mix all those things.
A real challenge that I've had with my company, Bayou With Love, is getting people to understand that using post-consumer materials does not mean that you are getting a "less than" product than one made with virgin materials. I use a lot of post-consumer plastic in Bayou's clothing. I use it in our bags, which are made from recycled plastics from the ocean.
The unprecedented transparency of our time is a making change by the day. Our era, with transparency and the spread of information, is decentralizing authority and power at a breakneck pace. Those who understand this can break away. Those who attempt to hold back may well be trampled.
You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.
Much like Warren Buffett has said very famously - he doesn't buy technology stocks because he doesn't understand them- I will not buy consumer goods companies because I do not understand them.
Hey can mean anything. It can mean yes, it can mean maybe, it could mean no, it could mean next week. Hey, the bottom line is you have to understand me to understand hey.
The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.
Now the industry is looking at the change in a very real way - to find ways of talking to the consumer much faster. Everything we have is changing with communication - from fashion to newspapers.
Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
The meaning of secrecy is very different when the model of love is one of transparency. So to understand the politics of secrecy and revelation, you need to understand the larger culture in which the couple lives and also the culture of the couple itself. What does intimacy mean to them? Where does the couple draw the line between togetherness and separateness? That's what informs you. You always ask, "What would happen if I tell? What would happen if I don't tell?" Sometimes, the partner doesn't want to know.
When you're not doing fiction, there's a limit to how much illustrating you can do with your work. I mean, you can do fine. There are great non-fiction writers, but people aren't necessarily going to say anything that reveals them as much as a picture might. Even their surroundings, in lot of cases, the things that meant the most to me were the things I noticed in their houses. I was always looking, as much as I was listening to them. I was looking around for clues as to why I was there.
Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
While transparency reduces corruption, good governance goes beyond transparency in achieving openness. Openness means involving the stakeholders in decision-making process. Transparency is the right to information while openness is the right to participation.
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