A Quote by Denise Morrison
I've bought companies in response to the seismic shifts - the consumer preference for food and health and well-being and a gravitation toward more fresh and natural and organic.
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Consumer preferences for food have changed... Changed radically. I call them seismic shifts.
Organic is loaded with a sense of rightness, with a set of rules. I would much rather someone bought food that was local and sustainable but not organic than bought organic food that had to be shipped across the world.
Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.
Food movement organic food stores supplies health food products and facilitate with instrumental support in organic agriculture.
As we've focused more on our food and where it comes from, people now have greater awareness of what's being put onto our food, pesticides, labeling issues, and consumer health.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Competing companies evolve toward efficiency as the more efficient ones profit and expand while those who fall behind fail. And companies being efficient and profiting under the Health Impact Fund, this is exactly what we want, because the company's profit is directly driven by the health impact its registered products achieve.
We must go beyond organic, as it is currently defined in the National Organic Standards, and strive for food that is not only healthful and natural but also local... Buying locally means farmers get more of the food dollar, we get better nutrition, and less fuel is consumed in transport.
Where I live, I am surrounded by fresh, organic food, so I eat really well.
One of the problems is that the US government supports unhealthy food and does very little to support healthy food. I mean, we subsidize high fructose corn syrup. We subsidize hydrogenated corn oil. We do not subsidize organic food. We subsidize four crops that are the building blocks of fast food. And you also have to work on access. We have food deserts in our cities. We know that the distance you live from a supplier of fresh produce is one of the best predictors of your health.
As incisively pointed out in the documentary Food Inc.," an overwhelmingly large percentage of "new," healthy," and "organic" alternative food products are actually owned by the same parent companies that scared us into the organic aisle in the first place. "They got you comin' and goin'" has never been truer.
Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.
Organic is something we can all partake of and benefit from. When we demand organic, we are demanding poison-free food. We are demanding clean air. We are demanding pure, fresh water. We are demanding soil that is free to do its job and seeds that are free of toxins. We are demanding that our children be protected from harm. We all need to bite the bullet and do what needs to be done—buy organic whenever we can, insist on organic, fight for organic and work to make it the norm. We must make organic the conventional choice and not the exception available only to the rich and educated.
If we as a society are willing to have a preference for organic food, the farmer can pass on the savings.
My natural gravitation is toward the gray and the black and the white and the burgundy. Sort of muted, cool colors.
Wholeness or health is our natural state. The nature of healing involves removing obstructions to this natural state and bringing individuals into alignment with themselves and their world. Free of these obstructions, an individual's innate intelligence and self-regulating capabilties will guide him toward a state of well being.
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