A Quote by Desiree Rogers
In many respects, we really are trying to not run the Social Office like a business, but we do have a strategy. We do have a mission. We are trying to standardize certain things so that our time is not spent on, you know, picking flowers or linens, that we've got standards.
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For our family, the entire structure of our life, our home, our business relationships - the entire purpose is for everyone to be able to create in a way that makes them happy. Fame is almost an inconsequential by-product of what we're really trying to accomplish. We are trying to put great things into the world, we're trying to have fun, and we're trying to become the greatest versions of ourselves in the process of doing things we love.
I don't like to do things for any other reason than it happens spontaneously or there's something that makes it happen naturally. I don't like putting down too many plans and trying to do a strategy to get a certain response or a certain effect.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.
Why can't it be awesome to work for a food company? Why can't we create an environment where people are trying to push each other to do great things, and we're not trying to steal from anybody - we're trying to be good to our farmers and run an honorable business, if there is such a thing anymore?
People think because I've got some success, I've made it, but in my eyes it's like, 'How long has Jay Z been in the business? How many albums has he got?' Not that I'm trying to be Jay Z, but I am trying to be around for a long time.
I spent the first twenty years of my running career trying to run as many miles as I could as fast as I could. Then I spent the next twenty years trying to figure out how to run the least amount of miles needed to finish a marathon. And I've come to the conclusion the second way is much more enjoyable.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.
Sometimes I look at new artists trying to come out or trying to make their name and it's like they're coming into the game blind. They don't really know what the world is going to expect from them and they really trying to get in where they fit in but me I almost got the red carpet.
I think Clinton, after getting into office and into Washington, was shocked at being bludgeoned. So he spent time trying to be all things to all people - one way guaranteed not to be successful or respected in a lion's den. You can't just play around with all those big cats - you've got to take somebody on.
I really wanted to know what happens in a place that is trying to build socialism, that's trying to construct some form of social justice. That's trying to feed people, to make health care and education a right.
The shift for me, after spending a long time trying to take existing projects and bring them to fruition as a director for hire, is going back to where I started as a self-generating director. After trying and failing to get so many things made, I have decided that you've just got to do something you really, really love.
I think you set up certain standards. I've always kind of believed in the Neil Pert way of making records where I'm trying to step it up every time I do something. You're trying to better yourself. You're also trying to make your audience or your listeners more interested. So, if you can up it, I think that's important.
Like so many kids, I just wanted to fit in, and I see now that I spent most of my life trying to be what I wasn't, trying to get people to like me.
The things that led me to run for office - trying to figure out how we create an economy where everybody's got a fair shot and if you work hard, you can achieve your dreams.
People ask me all the time, "What are your influences? Are you trying to do Beckett?" It's like, "No, I'm trying to do me." Whatever that is. I don't know what that is, but that's the basis. I'm trying to be true and I'm trying to be honest.
At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
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