A Quote by Desiree Rogers

Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines. — © Desiree Rogers
Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines.
Johnson Publishing offered me an opportunity to build back iconic brands like Ebony and Jet magazines.
We have to tell our story at 'Ebony' and 'Jet' like no one else can. We have the authenticity; we have the believability. And I think that's what we have to own.
Bellator offered me a job. UFC never offered me an opportunity to fight. There's no question that UFC is the top. It's a machine. A lot of people, including myself, have helped build the UFC to where it is today.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
We're expanding 'Ebony' and 'Jet' on the digital side to attract and maintain a younger audience.
I read everything, but particularly, growing up in a household where my mom was black and my dad was white, I remember really loving 'Ebony' and 'Essence.' Those magazines were the only place where I could see images of women who looked like me or my mom.
[Bill Jensen] shared his extensive publishing background with me, and prayerfully offered to work out a proposal and to see if God opened any publishing doors? I never get over the unexpected ways of God.
He offered to stop the tide for me once. He offered to build me a palace at the bottom of the sea.
The magazines were born out of a need that my parents saw: that there were no magazines that really spoke to black people. 'Ebony' wrote about architects and artists, the share cropper who sent his nine kids to college, real African Americans at a time when everyone else only covered them as entertainers and athletes.
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.
I'd done occasional short stories, but I don't like publishing them in literary magazines; they treat you too much like college boys.
People like Narendra Modi and Rahul Gandhi, who have spent Rs 500 crore to build their brands, will take that money back from us only. How can they deliver good governance?
Unbeknownst to me, two readers of the posts, both published authors, contacted their agent, Bill Jensen, within 24 hours of each other, encouraging him to drop me a line. Which he did. He shared his extensive publishing background with me, and prayerfully offered to work out a proposal and to see if God opened any publishing doors? I never get over the unexpected ways of God.
I think the most challenging aspect from my father's perspective was probably getting advertising. He really did pattern 'Ebony' after 'Look' and 'Life' magazines.
When I started publishing, I got offers to write for big magazines. But I would always say, "Well, it's not that I don't want to write for these big magazines, but you can't edit it."
Almost 63 years ago, my father, John Johnson, named the publication 'Jet' because, as he said in the first issue, 'In the world today, everything is moving faster. There is more news and far less time to read it.' He could not have spoken truer words. We are not saying goodbye to 'Jet'; we are embracing the future as my father did in 1951.
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