A Quote by Diane Kruger
I don't make movies thinking: 'Oh, this is going to be a huge box-office hit.'
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I'm very pessimistic about that, no matter how hard we may try. The Chinese market is huge, but out of last year's $2 billion box office, $1.8 billion was taken in by foreign movies, and just $200 million by our own movies, no matter how much we have learned of their techniques, or their good practices. The Hollywood movies imported into China are all good movies; does the U.S. make lousy movies? Yes, too many lousy movies, but the imports are good films, so how can they not be box office hits? They're all hits.
Everyone thinks that Fight Club is a very important and successful film, but it was a massive box-office failure. Massive. It was a big flop by any commercial-release standard. And it's been a huge hit on DVD. Everything that movie has become has been on DVD. So you can't stake your sense of creative success on this whole box-office-performance matrix, because if you do, you're going to be disappointed most of the time.
When you're involved in those big-budget movies, there's a lot of hype: 'Oh this is gonna be a big hit!' And 'A Christmas Story' wasn't. It came and went and was a big disappointment at the box office.
Frankly speaking, during the making of 'Sonu Ke Titu Ki Sweety,' we never realised that the movie is going to be such a hit and that it will change our lives so much. There have been movies which have done really well at the box office, but rarely do we have movies where actors get so much love and adulation from their fans.
If I give five flops, I won't get a job. You have to perform at the box office when you are at the top. No one is running a charity here. People are putting huge amounts of money to make movies, and they want the films to be successful. They have invested money in you, so it is your duty to make sure the film does well.
Often, in the movie business, they need somebody who will garner box office because they need to pay for the movie. So the people who are in movies that make a lot of money are the people who most often get cast in studio pictures. In my career, I've never been a box office name.
I always assume that nothing that I make is going to be a success, that everything I make is going to be a failure - not a failure but not some huge box- office success. If something is an artistic success, I'll be happy, but I'll maybe be the only person that's happy.
Anything about Iraq is a death sentence at the box office... You can't make movies about an unpopular war while the war is still going on - people don't want to pay to get depressed, though they sometimes will go to movies to get educated.
People can criticise all day long, I think I've proven myself, I think I deliver. And I agree, box office does not mean a movie's good, but I feel like I'm making good movies and I'm delivering in box office.
In my career, I've never been a box office name. Granted, a couple of my movies have made a lot of money, but I'd do other movies which make very little money, or they're not seen that much.
There are movies whose feel-good sentiments and slick craft annoy me so deeply that I know they will become box-office successes or top prizewinners. I call this internal mechanism my Built-In Hit Detector.
You're not always going to hit the bull's-eye. I'm going to make movies that work and I'm going to make movies that don't work, and that's just a part of being creative. Because really, I think if you're taking risks and you're pushing yourself and you're doing things that scare you, you are going to fall on your face, and it's not always going to work.
When people protest and are upset with a movie, it becomes a big hit. They hated Passion of The Christ, it worked out pretty well for the box office. So let's get that going.
I didn't know box office was a thing you could possess but I don't have it. I go up for lovely roles and people with this nebulous thing called box office get them so there isn't much I can do about that unless you know where I can get some box-office myself!
We're living in a time where movies are very unimportant. They're not leaving a footprint on your heart. We're going to the movies now and we're going, "Oh, man, that was cool! That was thrilling! That was a ride!" But, we're not walking away anymore thinking, "I just experienced something that could change the way I live."
For me, work is worship, and it is not just the number of movies I make but the quality which matters most, irrespective of how they eventually fare at the box office.
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