A Quote by Edgar Wright
When you write something, at first you might feel very defensive and protective of every single thing, but after a while, you just see what works and what doesn't. Sometimes you do test screenings, and an audience tells you that, or sometimes you eventually just go, 'Let's cut the joke out.'
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Put in every joke that's not a dud and then let's just start pulling the ones that work the least. You're just constantly sifting until you're left with the biggest chunks of gold. The audience also tells you what some of those chunks are. You can have your own favorites, and then, once you screen it for an audience, the audience tells you what they're entertained by. I feel like that's a big part of it.
Usually it's lyric first, but sometimes it's melody. And I carry a hand-held recorder everywhere I go so I can just hum or whistle a melody if one hits me. Sometimes it's both simultaneously - lyric and melody at the same time - those are a little confusing to me, but sometimes it comes in that form. I just feel like I have my own little radio station and sometimes the static clears and something beams in from out there.
Performance is really an important part of how I edit. I sometimes take something out because I realize I put in a joke just to be funny and the audience laughed, but I should be ashamed of myself. I sometimes take out sentences, which are perfectly fine on paper, just because they don't flow when I say them out loud. I always read my work out loud now.
Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.
You can't expect everyone to laugh or applaud you for doing edgy things. Sometimes you'll miss. But I think comedians are artists and there's a value in failure. It kind of works both ways between comedians and audiences. The audience has to understand that comedians are going to sometimes tell a joke that doesn't work out with dark subjects, and the comedian has to understand that sometimes they 'll fail and it's not the audience's fault for not getting it or loving it.
Sometimes I feel like being an intellectual. Sometimes I like to just be aggressive and all the way in my feelings. Sometimes I might be emotional, or sometimes I might drag on the track and be lazy. I just like to share the different states of existence of Kevin Gates with the rest of the world.
I think test screenings with an audience are useful because they have no dog in the fight, they just say how they feel.
When you go to a restaurant, sometimes you want to go to Heston Blumenthal's where you hear the sound of the sea while you're eating one tiny thing for a hundred quid. And then sometimes you just want toast. You just. Want. To eat. Toast. Sometimes you have to be okay with the fact that in terms of comedy, I'm just like, maybe, 'chips and a side.'
I like test screenings. I like to see a movie with an audience of strangers. I think it tells you a lot.
Every musician creates a bank. You'll first check if any of the songs from the bank fits in, and if you feel it does, you suggest it to the filmmakers. Sometimes it works, while sometimes it gets rejected.
The best thing we've learned is when you are attempting to write a full song, write a full song that day. When we first started, we would have great ideas, but there's something about a moment and a vibe that's being created in time that when you return to it, it sometimes works, and it sometimes doesn't.
It's such a wonderful feeling to watch a child discover that reading is a marvelous adventure rather than a chore. I know that many writers for children say they do not write specifically with a child audience in mind ... This isn't true for me. I am very aware of my audience. Sometimes I can almost see them out there reacting as I write. Sometimes I think, 'Oh, you're going to like this part.
My works really begin in a very simple way. Sometimes it's an image, and sometimes it's words I might write, like a fragment of a poem.
Sometimes, when I'm just watching TV at home, I cut some aloe vera leaves and use the inside gel part as a mask. It's incredible how much comes out of every cut - you can just do a little slice. I buy the leaves at health food stores. You can get single whole leaves, and they kind of last you forever.
I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
I'm trying to change theater, in my own way - not just magic. I say that humbly, because I'm learning every single day. I do 15 shows a week, and every single audience I have is like a test screening for you, when you listen and go, "Really? They laughed at that?" All over the stage I have lines, written onstage, that I'm changing every single day.
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