A Quote by Edward Bernays

We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issues so that our field of choice shall be narrowed to practical proportions. From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public questions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time.

Edward Bernays

Quote Topics

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Quote Author

Edward Bernays
November 22, 1891 - March 9, 1995

The trouble is that privacy is at once essential to, and in tension with, both freedom and security. A cabinet minister who keeps his mistress in satin sheets at the French taxpayer's expense cannot justly object when the press exposes his misuse of public funds. Our freedom to scrutinise the conduct of public figures trumps that minister's claim to privacy. The question is: where and how do we draw the line between a genuine public interest and that which is merely what interests the public?

Timothy Garton Ash

It's important in our role as leaders that we use the platform to address issues, to address barriers, to identify best practices for overcoming these challenges with businesses small and large. Maybe there are some public policy issues that we need to address. Maybe some of them are at the federal level and some are at the state or local level.

Martha McSally

The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.

Edward Bernays

Do not accept what you hear by report, do not accept tradition, do not accept a statement because it is found in our books, nor because it is in accord with your belief, nor because it is the saying of your teacher. Be lamps unto yourselves. Those who, either now or after I am dead, shall rely upon themselves only and not look for assistance to anyone besides themselves, it is they who shall reach the topmost height.

Gautama Buddha

There are many issues, as everyone knows, in the United States on which public opinion leans very much to the left of elite policy, but that's because public opinion hasn't been turned into a political force.

Norman Finkelstein

It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

Edward Bernays

Which suggests something about media and war: it's not just that events happen and the media documents and presents them. There is a third element: what the public is ready to accept, what the public wants to know.

Bruce Jackson

The American public should simply accept no distractions. In our democracy, it is our duty to hold our elected leaders accountable. We do it at the ballot box.

Wesley Clark

If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

Edward Bernays

... between government, business, and the public, there is a triangular community of interest. Clearly, it is in business' interest to shape its behavior to prevailing public values; it is more efficient to do so than not to do so. It is also clear that government is the high-cost alternative through which public values are imposed on corporations that do not accurately perceive these values.

Juanita M. Kreps

Real political issues cannot be manufactured by the leaders of political parties, and real ones cannot be evaded by political parties. The real political issues of the day declare themselves, and come out of the depths of that deep which we call public opinion.

James A. Garfield

I don't claim any moral or ethical high ground, but I also have chosen not to run for public office. Shouldn't there be a higher standard of conduct for public officials?

Mark McKinnon

When political and business leaders tell the public - any public - 'We don't trust you to make the right decision' - they prejudice that electorate against the very proposals they want it to accept and undermine public confidence in themselves.

Preston Manning

So after the Lewinsky scandal, everything changed, and we moved from using the Bible to address the moral issues of our time, which were social, to moral issues of our time that were very personal. I have continued that relationship up until the present.

Tony Campolo

People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media. Frequently mentioned topics populate the mind even as others slip away from awareness. In turn, what the media choose to report corresponds to their view of what is currently on the public’s mind. It is no accident that authoritarian regimes exert substantial pressure on independent media. Because public interest is most easily aroused by dramatic events and by celebrities, media feeding frenzies are common