A Quote by Emily Weiss
You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
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At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.
Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.
Sales is the most important aspect of a company, which in turn is about how well you treat your customer and stay ahead of your customer's requirements.
We grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.
Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer . . . We need to take the customer's skin temperature daily.
It is very, very rare where a slight that turns into a grudge that is in need of forgiveness is only about one of the parties. In most of our day-to-day situations - with colleagues at work, with your partner, with your children, with your friends - most of the time, if you really got down with each other and put aside your pride and your defensiveness and you had those hard conversations, you'd find a place where both people had something to ask for forgiveness from the other and to forgive the other.
Art is one of the few products that is almost a totally emotional buy. It is a mystery what contributes to a person's personal taste. However, being educated about the artist and his/her career may influence your decision regarding a purchase.
My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?
Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
When you ask a guy, 'Are you gonna take a fight if your opponent doesn't make weight?' Is it really asking? Does he really have a choice? When you back them into a corner like that, is there really a choice to be made?
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making?
Beauty is more important in computing than anywhere else in technology because software is so complicated. Beauty is the ultimate defense against complexity. ... The geniuses of the computer field, on the the other hand, are the people with the keenest aesthetic senses, the ones who are capable of creating beauty. Beauty is decisive at every level: the most important interfaces, the most important programming languages, the winning algorithms are the beautiful ones.
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