A Quote by Eric Ries
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
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A Start Up is an institution designed to thrive in the soil of extreme uncertainty
Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
I was head of the Cold Weather Warfare unit within the Special Boat Service. My job was to do extreme climbs, learn about new technology, and create new ideas on how to operate in those conditions.
New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.
The "non-profit" institution neither supplies goods or services not controls. Its "product" is neither a pair of shoes nor an effective regulation. Its product is a changed human being. The non-profit institutions are human-change agents. Their "product" is a cured patient, a child that learns, a young man or woman grown into a self-respecting adult; a changed human life altogether.
If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
It may be an extreme example brought about by abnormal circumstances - but the criteria of human rights kick in, surely, precisely when the conditions are extreme and the situation is abnormal.
I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that.
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that. I have to have the wheel.
If you paint for product, you have to follow the rules that keep you on the track of your expectation. You have to calculate, organize, plan every move. When you paint for process, you listen to the magic of inner voices, you follow the basic human urge to experiment with the new, the unknown, the mysterious, the hidden. Process is adventure; product happens only within the parameters designed.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
Not all startups are alike. One of the key ways they differ is in the relationship between a startup's new product and its market.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
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