A Quote by Eva Chen
Instagram is the perfect place to reach your audience because the playing field is leveled if you can create engaging/amazing/compelling content that people want to follow. Remember that there's more than just showing product. Show the woman who designed it. Write about your muses.
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If you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.
We played a show the other week at this festival and it was an audience that I'd never normally play in front of. That's one the greatest things about festivals: you don't always get your audience, you get people who just pop in out of curiosity. The reaction was amazing; there were people dancing, which we've never had, I guess because the message is pretty powerful and the performance is a lot more visceral than it has been previously. The audiences seem to be reacting to that really well and it's a wonderful thing, because at a performance you really bounce off your audience.
With a very small team you can create compelling content and reach a large audience.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
You need interesting content that entertains or informs - preferably both. You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision.
Whatever content you create, let it revolve around your interests. You shouldn't create things just because you think other people want to watch it.
The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.
If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
Until today, you may not have realized that your life provides the content of your obituary. Just for today, examine your life. Think about all of the things you want to leave behind. Remember, the good thing about doing this today is that you still have time to rewrite your life's content if necessary.
Write what you want to write, write what people want to hear, and write about what they're going through, because if you could connect with the people who are listening to your music and coming to your concerts and coming to your meet and greets, then you're doing your job well.
Early on, even in college, I figured out that it was just more interesting to me to create content than to write about other people. So that makes it more marketable.
People say to me, 'What do you think your mother would think about this new world with Instagram?' And I pause and I just say, 'Well, she really was the queen of Instagram because she was more photographed than anyone else.'
If you can write and create original characters, do your own show, develop your own material, it gives you more power than just waiting around to be hired.
The 20th century was all about hierarchies: if you want to create something, if you want to start a country, create a product, whatever it is. Your goal is to create a highly efficient hierarchical model, scale it, because that's what the competition's doing.
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