How it works: it's like I have a tour, so there's, you know, some income from that. We have merchandise. There's income from that. Then on YouTube, there's ad revenue... so, you know, YouTube puts ads on the videos, and we need a little bit of that.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
My pat line about the Cubs and payroll is that the amount of merchandise the Cubs would sell off a world series championship would more than cover for a big payroll.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
What we learned was that the collective glamour of a specialty store could sell a lot of merchandise.
You'll have to have the governments sell off all of their public domains; sell off their railroads, sell off their public land. You'll essentially have to introduce neo-feudalism. You'll have to roll the clock of history back a thousand years, and reduce the European population to debt slavery. It's as simple a solution as the Eurozone has imposed on Greece. And it's a solution that the leaders and the banks are urging for responsible economists to promote for the population at large.
We filed suit against YouTube before the Google purchase. At the time I went after YouTube, I thought it was a small company ripping off our copyrights.
When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.
I used to put like, 'Yo Gotti type beats,' 'Future type beats' on YouTube. And uhh, I started getting paid off YouTube. Like YouTube started giving me Google AdSense checks.
What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
Sell practical, tested merchandise at a reasonable profit, treat your customers like human beings - and they will always come back.
Why is freedom such a hard sell? That's the question. In this country, why has the idea of individual liberty and responsibility become such a hard sell? That's something I never thought would happen here.
I do not have a merchandise line. I don't sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.
Youtube was the start of my career officially, although since I was 4 I've wanted to be a singer. I've performed here and there before youtube, but youtube push me much further.
Distribution has really changed. You can make a record with a laptop in the morning and have it up on YouTube in the afternoon and be a star overnight. The talent on YouTube is incredible, and it can spread like wildfire. The downside is that it's very hard to convince the younger generation that they should pay for music.