The initial response to 'Yennai Arindhaal' was that it didn't have all the quintessential commercial elements, though I consider it as my most commercial venture.
Though I'm happy with the response to the film, I've been hearing the feedback that 'Yennai Arindhaal' has traces of my earlier films. It was meant to be like that. Since it's part of a trilogy, hence the reference to the other two films in the franchise.
Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial.
Yennai Arindhaal' is perhaps the quickest film in my career.
In 'Uthamaputhiran,' 'Velaiyilla Pattathari' and 'Yennai Arindhaal,' I was a mute spectator to everything.
The English practice of accommodating the rules of commercial law to commercial practice. The line of causation ran from economic need to legal response
As I've indicated, most books go out of print within one year. The same is true of music and film. Commercial culture is sharklike. It must keep moving. And when a creative work falls out of favor with the commercial distributors, the commercial life ends.
My first commercial ever was a Dr. Pepper commercial. And then I did a Mountain Dew commercial. A lot of soft drinks.
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
One of the first jobs I did was a commercial, a local commercial on the Chinese channel here in Los Angeles, and the whole thing was in Cantonese, I think, and I didn't have any lines, but I was kind of the focus of the commercial.
I think I'm commercial underground. I'm not commercial in the way that people consider 'pop,' but I'm not underground in the way that people consider that. either. I am just a cool guy.
I enjoy music that is commercial. I think that in order for music to be heard in a lot of different situations, you have to always consider that. Commercial music, for the most part, is popular music, and you always have to keep that in mind. It's not so much financial as making sure it gets the shot and is heard on the radio.
The lead character in 'Yennai Arindhaal' is like an extension of the protagonists of 'Kaakha Kaakha' and 'Vettaiyaadu Vilaiyaadu.'
Perhaps future space probes will be plastered in commercial logos, just as Formula One cars are now. Perhaps Robot Wars in space will be a lucrative spectator sport. If humans venture back to the moon, and even beyond, they may carry commercial insignia rather than national flags.
I have a problem with the present definition of commercial films. To me, 'Ghare and Baire' is an absolute mainstream film. There are also many films I have worked in that have been called art films by many. But I consider commercial.
I'm a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.