A Quote by George Lucas
You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.
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Certain jobs [films] are for the business really, because they get an audience, they get a global audience. Certain jobs are as an artist. If I can keep moving forward and strike some form of balance between them two, then I'm going to feel content.
There's one thing about TV that I really think is true. If you find the right cast and the right writers, and you got some chemistry going, even if a show is taking a little while to find an audience, if you keep it there, that audience will find it. Because that's what happened with 'Cheers.'
An audience is pleasant if you have it, it is flattering and flattering is agreeable always, but if you have an audience the being an audience is their business, they are the audience you are the writer, let each attend to their own business.
You never judge a person if they're going through their downs because you always stick with them when they're going through their ups. If you stay in football business long enough, you're going to have some bad games and you're going to have some bad seasons.
Making a show is also economics. Because the irony is, or the shame of it is, you cannot create a show instantaneously. It needs to be massaged. You need to see who is relating to who. How is it working with the audience? You need to give it a chance for the audience to find it, because there are so many outlets. And the audience doesn't know where to go.
I'm not against making new fans, but I'm not going to go out of my way to pander to someone and try to make them like me; that's not who we are. It's not as if we're fighting to find an audience - we have our audience, and anybody else is definitely welcome.
In order to inhabit a villain, you mustn't care what the audience think of you. That's not why you are there. You mustn't care for a second whether the audience likes you or dislikes you. Your villain has to be way beyond that.
Christian audience, I think, have grown very tired of movies that try to pander to them. For instance if someone goes, "Ok, we're designing what we're going to do with this movie. It's a Christian movie and they'll eat it up." And you know what? Consumers are smarter than that. They go, "The movie isn't that great and he thought that I would just be a sucker and plop my $10 down for it?" Because you're looking down at the audience. You can't pander to an audience.
We're all so jaded. We've seen so many movies. We know what's going to happen in every single movie. I mean, there are some movies where I'm like why do I even need to keep watching? And so, if you can make a movie in which you're completely surprising the audience left and right, and left and right, then you've won. If a jaded film critic or reporter or an audience is like, "I didn't see that one coming," that to me is like a victory.
What's the shelf life of a 1931 movie? If it still exists, there will always be film buffs and a niche audience who will want to see it. But in terms of people even understanding in common usage, some of the words we use to describe these movies, I don't know how long that's going to last.
I believe that DVD is that which gives some hope to retaining some content in movies that will appeal to an older audience or the more sophisticated audience or the audience that doesn't need or desire to see a movie on a Friday night.
If you say, 'I'm going to cut this song because I know the teenagers are going to love it,' well, then you're going to alienate everybody else. When I cut my record, I'm just going to cut the things that I like, and whoever likes it, likes it. That's too much work to try to figure out the demographic. That's too much like a business.
I'm feeling like the music business is reaping what it's sown. It's going through what inevitably it was going to go through. It was a very decadent, very glamorous business that took advantage of a lot of people for a long time and didn't do things right and had a poor business model.
What we're going to do is try to get TSA out of the human resources and personnel business and into the security business to connect the dots.
Steven Spielberg is unique. I feel that the kinds of movies he loves are the same kinds of movies that the big mass audience loves. He's very fortunate because he can do the things he naturally likes the best, and he's been very successful.
When I'm introduced as a two-time Oscar winner, I'm happy that a film of mine has found an audience and some acclaim because that keeps me in business. A filmmaker's greatest concern is the ability to make future films, so it helps keep me in business.
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