A Quote by Gillian Tans

Booking.com has been very good at performance marketing. That's how we grew our business. — © Gillian Tans
Booking.com has been very good at performance marketing. That's how we grew our business.
I've never been in a business where safety performance was excellent and the business performance was not, so they go hand in hand, and for me, safety performance is an indication of discipline, of focus and of how joined up an organization is.
I've never been in a business where safety performance was excellent and the business performance was not, so they go hand in hand, and for me, safety performance is an indication of discipline, of focus and of how joined up an organisation is.
I feel very good about our performance and the momentum we have in our business, which clearly reflect the value of the services we provide to our clients each and every day.
Scott Coker, I've known him such a long time, he's always been a straight shooter. He's always been very, very respectful towards me. He understands the business. He understands marketing and how to push the fighters to make them superstars in a household environment.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
But the great thing about shows now is since we've been doing (Comedy Death Ray), they have lightened up on their booking policies a bit more and are booking somebody who isn't famous and who hasn't been around ten years. It's great to see people who've done our show - the first big show they've ever done - now they can play around town.
I grew up in this business... A lot of my life has been centered around this question about how NASA is helping us to understand our own home planet... and to understand our place in the universe.
With fiction, I've grown to really love the challenge of lying, the challenge of telling a good tale that isn't truthful, and working with performers is endlessly fascinating. You know, learning what a good performance is, how to get a good performance, how much or how little you need to create emotion or to create character.
In school I studied international business and marketing, so I've always been attracted to business.
We need to capitalize on the tracks we're really, really good at. At Richmond and Martinsville, our performance and results have not been very good, even though I consider them to be among my two best racetracks.
I believe that being on that show [the Voice] and getting the exposure opened the door for me to get my name and music outside of Texas and the markets I was used to playing in. One of the bigger things that came about from being on the show was that I got on with Paradigm Booking Agency; one of my earlier problems was how hard it is to get booked if you don't have a good booking agency.
We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.
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