A Quote by Ginni Rometty

If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business. — © Ginni Rometty
If it's digital, it will be cognitive. If you think that, you're going to change the way you run a business.
Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business.
I don't think piracy is going to kill the music industry. But digital technology and the ability to download will change the packaging from CDs to a single-based business.
Cognitive therapy is based on the idea that when you change the way you think, you can change the way you feel and behave. In other words, if we can learn to think about other people in a more positive and realistic way, it will be far easier to resolve conflicts and develop rewarding personal and professional relationships.
If you think about Cisco's offerings like TelePresence, where it's an immersive way to communicate for businesses to connect and have conversations in a real-time immersive mode, how that will change health care, how that'll change retail business, how that'll change actually travel. There's lots of changes that we will see going forward.
I think Microsoft will have to change. I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change.
My experience to date has been that change, particularly relative to business, rarely happens in a revolutionary way. That isn't to say there are not times when major change happens, but my experience is that particularly when you're encouraging businesses to change of their own volition, the change is more slow over time. I don't think global trade is going to go away. I think it's unlikely that global trade and multinationals are not going to be around.
People are talking about the Internet as though it is going to change the world. It's not going to change the world. It's not going to change the way we think, and it's not going to change the way we feel.
For me, digital is just another avenue. It doesn't mean that it has to be poor quality or poor content. But, you still run into the same struggles. You can't have full-on language, violence or sexual situations. You can't run rampant with the fact that it's digital. You can't do anything you want. You still have a responsibility to tell a story first, and show what the character is going through first, and then maybe you have a little bit of lee-way to show a more real side of life.
I have in the past tended to overestimate the amount of change I can affect in the short run and then not fully appreciate the change I can affect in the long run. And so I've learned that it's critical to think carefully about the pace of change, and it's something that I've learned the hard way.
Yes, I will probably be that way. I am sure I will. I think that it shouldn't stop you. I think of course my life is going to change, and I definitely will make sacrifices, but you know, I think I will be able to bring hopefully my little rider with me.
I believe in evolution and I think when it comes to business and the roots of business and the fundamentals of business, I don't think that ever changes. I think the idea of change is an illusion, but in nature it's necessary to change and perhaps business is a part of nature. I'm not totally sure.
We'll have a sales leader go run engineering. A lawyer go run business development. A business development leader go run our consumer operations. We're going to train a generalist group of leaders who know how to learn and operate in collaboration teamwork. I think that's the future of leadership.
Every now and then, a technology comes along that is so profound, so powerful, so universal, that its impact will change everything. It will transform every institution in the world. It will create winners and losers, will change the way we do business, the way we teach our children, communicate and interact as individuals.
Being on the run, having to change the way that you do business, being unable to plan in a safe and secure environment, always looking over your shoulder, knowing that some day somebody's going to knock on your door and it's going to be your last.
The way I think of it is that Russia is not going to change fundamentally. They may change tactics; they may look at their interests and figure out what actions they take, but they're not going to change fundamentally. And they're going to try to gauge what will the responses be to things that they do, and what will our things be. And here, they do wonder what is the level of our resolve? How far are we willing to go? And that is something that is very hard to gauge.
Business has to change the way it does business, or we will make no significant changes in the way we relate to the earth.
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